Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

Measurement 297

Measurement Blogging Analytics Tools 297

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 311

Social Media Blogging Media Strategy 311

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 309

Survey Media Blogging Industry 309

Business Wire

MARCH 25, 2020

It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. The COVID-19 pandemic has impacted all aspects of our lives.

Blogging 279

Blogging Financial Company 279

Business Wire

JULY 13, 2023

New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Marketing and PR have changed in amazing ways in the past few years.

Blogging 267

Blogging How To Instagram Video 267

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Deirdre Breakenridge

FEBRUARY 1, 2022

A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. Deirdre’s collection of research can inform all of us of how we can understand each other’s fears and aspirations, find common ground, and ultimately come together to build a better world. Commit to Action.

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear. It will give you a leg up.

Sports 122

Sports Travel Newspapers Media Relations 122

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

NOVEMBER 22, 2024

Strong relationships with journalists are cultivated by providing valuable information, resources, and exclusive access. Offering high-quality content, such as press releases, expert commentary, and exclusive interviews, ensures materials are well-written, informative, and timely. Then, there is pitching stories effectively.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

OnePitch

NOVEMBER 7, 2024

From advanced pitching platforms that connect you with the right journalists to real-time media monitoring solutions that keep you informed of every mention, these resources can transform how you approach your daily tasks.

Tools 100

Tools Pitching Resources Blogging 100

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. What are the benefits? How will we do it?

How To 396

How To Measurement Writing Data 396

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Stern + Associates

NOVEMBER 21, 2024

Whether through blogs, social media or public speaking, regularly sharing valuable insights helps build credibility over time. Focus on Impact: Thought leadership should not only inform but also inspire. Consistency Matters: Establishing thought leadership requires consistent, high-quality content.

Leadership 133

Leadership Reputation Branding Brand 133

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. You can learn more of those tips in our upcoming third blog. early in the week.

Social Media 322

Social Media Study Mobile Report 322

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. How do you know what’s working?

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content.

Tools 353

Tools Trends Creativity Web 353

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

MAY 4, 2020

Consumers have reacted by shifting their focus more toward information than commercialism. And since things are changing day by day, hour by hour, minute by minute, information needs to be available quickly and on an ongoing basis. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Linking to blogs or articles that feature your expertise are also great ways to present your brand. Poll responses can spur the creation of a blog post or an article that addresses the subject at hand, providing you with even more content! Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! One of the benefits of using these more qualitative metrics is providing your C-suite with the information they haven’t seen before and can easily relate to. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

5W PR

JANUARY 30, 2025

This evolution reflects broader shifts in how people consume information and how search engines index content. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Sword and the Script

SEPTEMBER 24, 2024

The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process.

B2B 141

B2B Case Study Study Conference 141

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. Where will you find these insights?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

APRIL 5, 2025

Communication Protocols Clear communication protocols establish how information flows during a crisis. Delayed Response Waiting too long to acknowledge a crisis can create an information vacuum that others may fill with speculation or misinformation. The first 24 hours are critical in establishing control over the narrative.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

NOVEMBER 27, 2024

By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation. Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment. Ensure ease of navigation and accessibility for all users.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Data 370

5W PR

NOVEMBER 26, 2024

The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78