Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Check out our blog >>> 6. Learn from it, tweak it, and try again.

Media Relations 78

Media Relations Writing How To Pitching 78

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case. Put all of the information you’ve gathered so far into a written business case document. What are the benefits?

How To 396

How To Measurement Writing Data 396

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. RUN ALL YOUR PR FROM ONE PLACE Benefits of a communication plan Communication plan is a strategic document that outlines how your organization shares information with specific audiences to achieve your desired goals.

Writing 104

Writing Communications How To Internal 104

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

Pitching 370

Pitching Data Privacy Writing 370

Deirdre Breakenridge

DECEMBER 29, 2021

Then, the students reviewed the data presented in the FEEL ebook on how different generations face fears, and related all of the information presented to their own experience and communications. . . . As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences.

eBook 339

eBook Infographics Ethics Study 339

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I use Evernote, which helps me to save important pieces of information and jot down quick thoughts during the day. Of course, treating every meeting as if it were a first means more time and effort on your part.

Meeting 341

Meeting Interviews Software Energy 341

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It can’t access information beyond the end of 2021. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content.

Tools 353

Tools Trends Creativity Web 353

ReimaginePR

NOVEMBER 13, 2014

Short is the sweet spot : Most LUbrary stories range from 1 to 4 minutes yet provide a wealth of compelling information in bite sized pieces of information. Like all good stories, writing them is just the first part. Blog Brand Stories We Love Brand Story' Think bigger : The LUbrary is a resource beyond the United Way.

Brand 306

Brand Branding Storytelling Resources 306

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. This means it needs to contain both valuable information and be written and edited to professional standards. Mention Them.

Strategy 243

Strategy Writing Social Media Guidelines 243

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Cision

JUNE 24, 2021

Are you using press releases to write your news articles? Don't miss out on these effective vehicles for important information and story ideas.

Writing 283

Writing Blogging Media 283

Sword and the Script

SEPTEMBER 24, 2024

The biggest opportunity to demonstrate this is the annual kick-off meeting – and who you choose to present the information can have a huge impact. In this case, I’d interview the customers and write up a contributed article to pitch. This also works well if your company has a proper blog. First, it has a halo effect.

B2B 142

B2B Case Study Study Conference 142

PR in High Definition

NOVEMBER 22, 2024

For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know. Curious, I pressed for more information and asked for the origin of the data.

Ethics 117

Ethics Product Launch Data Trends 117

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. But, as I said before, sharing these links also helps out whoever’s writing about you. And that works.

Strategy 276

Strategy How To Media Infographics 276

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Sword and the Script

FEBRUARY 25, 2025

Consider this a blog post in the traditional web-log sense. We write or produce to please executives at the expense of helping customers and prospects to understand. The message I took from that book was delivering content the same way a news site did: offer valuable information to obtain subscribers of suspected customers.

B2B 142

B2B Marketing Content Marketing Storytelling 142

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 109

Writing Case Study Study Insurance 109

Remote PR Jobs

MAY 30, 2024

Research Skills Success in PR and Communications requires the power to collect, analyze, and present relevant information and data for various projects and campaigns. No matter what type of material you are creating– press releases, blogs, social posts, newsletters, or proposals– you must maintain a keen understanding of grammar and style.

Communications 214

Communications Creativity Writing Product Launch 214

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Provide Useful Information. Brainstorm Related Topics. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

FEBRUARY 11, 2025

Relative to the average quality across the internet, the writing is probably better. Answer very specific questions Marcus Sheridan once turned around a flailing small business with one simple strategy: answering customer questions on a blog in plain language. Its not a stretch from where I sit either.

Pitching 131

Pitching Communications SEO Google 131

5W PR

OCTOBER 22, 2024

Building rapport with media professionals increases the likelihood of securing positive media coverage and managing the flow of information about the organization. Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JUNE 27, 2017

In reality, you’re strapped for time, and writing articles and other content falls to the very bottom of a very long list of tasks. A ghostwriter is experienced in writing in other people’s voices so that they get the benefit of having content published under their name, without the hassle of actually writing it.

Writing 217

Writing Content Marketing Blogging Meeting 217

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Create high-quality, informative, and engaging content that showcases the brand’s expertise. Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights.

How To 78

How To Media Case Study Technology 78

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. That’s why most companies have their own blog, where their loyal customers can follow along for news and information.

Infographics 283

Infographics Consumer Video Examples 283

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Owned media, aka content, is content you produce that lives on your website or blog. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JULY 12, 2017

Though the information is meant to describe the copy or content on a particular page, you can also use it to draw in visitors. It perfectly describes the app and includes just enough information to be useful, informative and scannable. For example, check out all the information Google is able to pull up about IBM.

Brand 236

Brand Branding Engineering Web 236

PRSay

NOVEMBER 25, 2024

Keep in mind that many global firms require writing samples, scenario-based assessments and other prescreening, so research these expectations and plan ahead. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Maximize LinkedIn.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. You can also use a media database system—like the Cision Communications Cloud —to find and contact reporters who are currently writing about your topic. Include it on your website or blog.

Media 245

Media How To Report Social Media 245

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. With this information in hand, you can define your brand personas. Your middle-of-the-funnel goals focus on creating content that informs an audience that has already become aware of your organization.

Strategy 298

Strategy Measurement Content Marketing Meeting 298