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Build marketing and PR programs rather than executing campaigns

Sword and the Script

A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. We also did external comms (PR), internal comms, social media and analyst relations. Strive to “cover” your industry the way the news media once did.

Marketing 215
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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

It’s never too early to learn about and start to hone leadership skills. That’s because leadership isn’t about having the big title, office, and salary, but about the ability to influence others to achieve organizational goals. What’s your definition of leadership? PRStudChat. Is PR Right for me? ”

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Why Law Firms Should Invest in Thought Leadership PR

5W PR

This is where thought leadership PR and PR for law firms comes into play. Thought leadership PR involves strategically disseminating high-quality content that positions a law firm as an expert in its field. This can include articles, blog posts, white papers, webinars, presentations, and even podcasts.

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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Media Training.

Training 370
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How to Pitch.to journalists in the DACH market | Business Wire Blog

Business Wire

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. When working internationally with different countries and cultures, there are specifics and decisive differences that need to be taken into account.

Blogging 195
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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities? . Set your goals. Define your KPIs.