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This highlights the importance of aligning internally on a tone of voice. Resource Alert If you’re interested in how to handle media inquiries and protect your reputation during a crisis situation, check out our other blog post in this series.
If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Build Out KnowledgeBase. A knowledgebase is essentially a self-service library of FAQs, how-to guides, reference articles and more.
HubSpot offers a slew of free certification courses and also provides users with a knowledgebase of helpful articles. Define your internal sales processes first, then mold HubSpot to optimize them. Subscribe to our blog to receive articles on marketing, strategy, HubSpot, and more, straight to your inbox.
This highlights the importance of aligning internally on a tone of voice. Resource Alert If youre interested in how to handle media inquiries and protect your reputation during a crisis situation, check out our other blog post in this series.
It’s the VP of marketing, it’s the SVP of marketing, it’s the assistant to those people, and the interns. If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.” I push back. It’s not [just] the CMO.
Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! These could be for both internal and external communications. Get more information about predictive lead scoring from HubSpot's KnowledgeBase.
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This makes it easy for internal and external collaborators to work on collateral and create consistent campaigns. #4 Create valuable content on your blog and social media profiles, providing value and education instead of pushing for direct sales. Document your brand guidelines to make it easy for the entire team to collaborate.
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