Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. In Episode 3 , which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR.

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). For example, blogging can be a huge time commitment. Keeping Content Powerful And Unique. Keeping Content Engaging.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 94

Blogging Writing Facebook Twitter 94

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media.

eBook 141

eBook YouTube Video Social Media 141

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to

SEO 137

SEO Television Measurement Google 137

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Community Agency Local 78

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 102

Blogging Facebook Twitter How To 102

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. How is Substack different from a blog? But we can also leverage it to enhance our work.

Analysis 156

Analysis B2B Interviews Tools 156

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. Interviews. Interview someone at a conference. Guest Blog Posts.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. This LinkedIn blog post is a great place to start. 4 Location For Local SEO. 1 Video Length.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

APRIL 8, 2016

A positive piece of earned media – an editorial feature or interview published in the editorial press – offers a degree of credibility that simply can’t be matched by company newsletters or sales materials. Then, adapt it into a series of blog posts. Blog to promote expertise. Leverage media for more media.

Media 120

Media Interviews Print SEO 120

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 88

Blogging Facebook Twitter Measurement 88

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 110

Google SEO Engineering Measurement 110

Contently - Strategy

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

SEO 52

SEO How To Engineering Mobile 52

Cision

JUNE 25, 2015

From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Blog about the coverage. Explain more in a blog post and post to your site. Is there a topic you wish the reporter had delved a little deeper?

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Interview Experts. Interview Experts. People love interviews with industry experts.

Creativity 71

Creativity Strategy SEO Interviews 71

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? A few years ago, Google representative Matt Cutts said that press releases wouldn’t benefit your SEO rankings, though many have questioned the validity of that statement. It gives you the opportunity to provide more dimension to your story as well as a quote.

SEO 120

SEO Web Writing Tools 120

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Don’t overlook blogs. Blogs are easy to share.

Media Relations 136

Media Relations Publicity Media Blogging 136

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 78

Blogging Twitter Creativity Facebook 78

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Branding Brand Trade Shows 136

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.

Video 110

Video Marketing SEO Social Media 110

MaccaPR

AUGUST 10, 2020

For example, too many companies are trying to optimize social channels with a social media team, but then their email program is managed by another team, and the website is managed by a different team, and SEO by another team. No one is advocating for the buyer, and as a result, marketing is often delivering a poor brand experience!

B2B 71

B2B Interviews Crisis Trade Shows 71

Stern + Associates

FEBRUARY 28, 2024

Content is disseminated across owned platforms (social media accounts, company blogs and newsletters, etc.), It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. But what makes contributed content – as in byline articles, guest blog posts, etc.

How To 104

How To SEO Strategy Social Media 104

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

The Digital Newsroom approach: Reporters are under a lot of pressure and they appreciate finding all the content they need in one place – social content, visual assets to support stories, media contacts and experts they can interview. Yet not even a third of the major companies in the US have embraced SEO for their newsrooms.

Trends 100

Trends Media SEO Analytics 100

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Consider offering exclusive interviews or access to experts. That means creating high-quality content that is informative, engaging, and relevant to the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Buzzstream

MARCH 3, 2020

This could be a personal website, LinkedIn page or author bio on an outlet or blog. All goes to show that the conversation doesn’t stop once the interview is over with. Jay Baer from Convince & Convert has a really useful guide and to help with nailing a podcast interview and I highly recommend the accompanying checklist!

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Through interviews with 100 senior marketers from a wide range of industries, Smart Insights found the following data: The key areas of AI investment and integration: Personalization & profiling (11%). Content research & creation (15%).

Marketing 118

Marketing Data B2C Big Data 118