Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

Journalism 150

Journalism Brand Branding Publicity 150

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Study 180

Study Communications Survey Pitching 180

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Data Journalism. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JANUARY 15, 2016

A study released by Elite Daily found that only 1 percent of millennials would trust a brand after seeing a compelling ad. Today, audiences turn to blogs, online reviews and social media before making decisions. That’s where brand journalism comes into play. Consider scaling your brand journalism strategy like HSBC.

Journalism 120

Journalism Strategy Brand Branding 120

Sword and the Script

DECEMBER 3, 2024

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

Melissa Agnes

AUGUST 20, 2014

Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. Faculty might have students create blogs, use a course learning software’s discussions, or even create a Facebook Group.

Social Media 279

Social Media How To Infographics Media 279

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Related Articles: Top 10 PR Blogs You Should Be Reading – Forbes. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will. Then, look more closely at the posts. Notice how they’re produced. And, it’s all about the story.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. For example, I’ve begun reading blog posts – turning them into a podcast. Ads made $$.

Creativity 103

Creativity B2B Examples Marketing 103

5W PR

OCTOBER 14, 2024

Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders.

B2B 78

B2B Company Publicity Media Training 78

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Sword and the Script

MARCH 10, 2020

That’s the approach some companies are taking with their blog posts and content. Just the other day I was reading an article that was built on a premise supported by a study it cited. How could this happen on a company blog? Company blogs are not journalism, but the best performing ones take a journalistic approach to content.

Blogging 105

Blogging Company Journalism Study 105

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

Waxing UnLyrical

JUNE 13, 2012

Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Blogging Upstream. Not the formula.

Blogging 101

Blogging Fashion Writing Community 101

Onclusive

DECEMBER 6, 2019

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Plan on expert talks, case study presentations, and practical workshops. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Arthur Page Society Annual Conference.

Conference 329

Conference Marketing Case Study Measurement 329

Institute for Public Relations

APRIL 25, 2023

This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations.

Publicity 131

Publicity Journalism Crisis Study 131

ImPRessions - Crenshaw Communications

JUNE 21, 2018

In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future. It offers a clear story map and lends credibility to the pitch.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Deirdre Breakenridge

DECEMBER 18, 2018

Shayla Costa is a senior at the University of Massachusetts Amherst studying Journalism and Portuguese. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog. In her free time Shayla enjoys listening to true-crime podcasts and keeping up with current events.

Infographics 177

Infographics Internal International Journalism 177

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. A recent study from Backlink.io The fragmentation of media and journalism that we are witnessing will likely only continue. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

5W PR

MARCH 4, 2025

According to Nutrition Business Journal, 40% of immune supplement sales occur between October and February. According to a 2023 Trust Barometer study, 84% of consumers say expert endorsements influence their supplement purchases. This lead time allows for proper media outreach, influencer partnerships, and content development.

Strategy 78

Strategy Consumer Energy Measurement 78

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. I also will be blogging about the #50Shows initiative on my PR Expanded Blog to further support the women who get involved.

Radio 238

Radio Interviews Community Twitter 238

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. According to the Edelman study, 75% of respondents globally trust their employer. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Keep your blog, a newsletter, or an articles-site – separate and sacred. Grow subscriptions.

Government 152

Government Survey Ethics Media 152

Stephen Waddington

AUGUST 16, 2017

Undergraduate degree typically require three years of study however many public relations courses are available as four year options with a work placement or study abroad. Journalism and Public Relations. Journalism and Public Relations with Foundation Year. Journalism and Public Relations with Professional Practice Year.

Course 112

Course Publicity Journalism Advertising 112

Buzzstream

MARCH 4, 2025

Link Building Strategies You Should Use As mentioned in the introduction, our recent studies (not to mention a significant Google algorithm leak ) have shown us that Google has changed how they think about links. So, I need to build a list of blogs to pitch that cater to PRs and SEOs. Its something I refer to as the C.H.A.M.P.

SEO 62

SEO Google Pitching Digital PR 62

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. A follow up blog post by PR 2.0 Is PR Right for me?”

Social Media 150

Social Media Pitching Media How To 150

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me? ”

Communications 150

Communications How To Case Study Community 150

5W PR

FEBRUARY 4, 2025

According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. According to a 2023 Prowly study, 57% of journalists say they’re more likely to work with PR professionals who demonstrate deep knowledge of their beat.

Media 78

Media Crisis Pitching Twitter 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 11, 2017

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar.

Banking 192

Banking Newspapers Study Company 192

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

Doctor Spin

OCTOBER 16, 2024

Please support my blog by sharing articles with other communications and marketing professionals. Doctor Spin | The PR Blog. Studies suggest that while competence garners respect, it can also lead to social penalties, such as envy and resentment. Doctor Spin | The PR Blog. Thanks for reading. 2023, December 17).

eBook 52

eBook Journalism Analytics Privacy 52

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. Let’s go straight to the source for this one and ask a college student.

Print 150

Print Video Technology Mobile 150

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 80

Blogging Twitter Facebook Measurement 80