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Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledgebase.
Resource Alert If you’re interested in how to handle media inquiries and protect your reputation during a crisis situation, check out our other blog post in this series. In the event of a crisis, your PR team should be responding to media inquiries with the goal of minimising the damage to your company’s reputation.
Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. Start by defining your knowledgebase at a high level. Some of them are pretty good. and some of them are just downright awful.
Resource Alert If youre interested in how to handle media inquiries and protect your reputation during a crisis situation, check out our other blog post in this series. In the event of a crisis, your PR team should be responding to media inquiries with the goal of minimising the damage to your companys reputation.
If you have a unique data asset or you have some knowledgebased on the work you do and the service that you provide, double down on that.” Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.
The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Optimizing to serve niche markets is necessary for long-term engagement and new lead generation. Incentivized engagement.
Media presence and reputation Public relations, social media engagement, and customer interactions all contribute to a brands perception. Create valuable content on your blog and social media profiles, providing value and education instead of pushing for direct sales. Neglecting reputation management.
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