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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

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Building Strategic Influence Through Defense Technology Thought Leadership

5W PR

The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives. According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization.

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Build marketing and PR programs rather than executing campaigns

Sword and the Script

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. It’s heavy lifting.

Marketing 215
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Social Media Strategies for Gaming and Gambling PR: A Leadership Guide

5W PR

Data shows that brands that actively measure and adjust their social media strategies see 23% higher engagement rates than those that don’t. Remember to measure results consistently and adjust your approach based on performance data. The future of gaming and gambling PR lies in creating authentic connections through social media.

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The 20 Responsibilities of PR and What They Entail

Onclusive

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Executive Thought Leadership.

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How to Create a Winning PR Strategy

Remote PR Jobs

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs.

Strategy 155
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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. Through strategic thought leadership and media outreach, companies can establish themselves as trustworthy and credible voices in the industry.