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From productlaunches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. ProductLaunches A meticulously executed PR campaign can spark a triumphant productlaunch within the B2B tech sector.
Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.
In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.
Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance.
Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.
Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your productlaunch.
Leading by Example Executives should: Share company content regularly Engage with employee posts Highlight program successes Provide thought leadership content Recognize active participants Recognition and Incentives Maintaining engagement requires ongoing motivation.
Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. K-beauty brands made a strong impact, showcasing futuristic skincare devices that reinforced their leadership in the market. The key takeaway from CES?
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.
The leadership called for a quick huddle with key players from across the unit. Likewise it’s what stakeholders in a company expect of business leadership. Businesses spend big money to launch to products. In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line.
To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers. Here's a sample of what a good comms plan should look like in a productlaunch for an eco-friendly smart water bottle: 1.
There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your ProductLaunch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.
If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical productlaunch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . The silver-bullet theory.
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. When to do it PESTLE analysis is an ongoing process for monitoring changes in your business environment.
Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.
They will be more receptive to advertisements, campaigns, and new productlaunches if they know who you are and what you stand for. Thought leadership: frequently post op-ed, thought leadership content, blogs, and interviews to establish authority in the market and reinforce your brand messaging.
It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I know, I know.
This initiative can be anything from a new productlaunch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.
Many organizations already add video to their press releases to support productlaunches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Enhancing press releases with video. Syndication with video.
We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early productlaunch, where you want to place multiple stories in the media.
Press release distribution Creating and circulating newsworthy press releases that announce productlaunches, partnerships, or industry insights to relevant media outlets. Media relations Forming connections with journalists, bloggers, and industry influencers to secure media coverage and thought leadership opportunities.
The goal can be to build brand awareness, get attention for a new productlaunch, showcase the business growth, encourage investment, or simply generate thought leadership and position the company as an authoritative presence. Reverse Pitching.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.
Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.
In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.
Sharing accomplishments, such as productlaunches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees. The post Positioning Your Company for Investors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Writers and editors employed by tech publications, websites, and blogs. Assembling the PR toolbox A well-compiled press kit should include newsworthy declarations about productlaunches, collaborations, or company milestones. Succinct documents providing key information about the company, product, its features, and benefits.
This synergy between communications and marketing amplifies the impact of advertising campaigns, productlaunches, and other promotional activities. Facilitating effective leadershipLeadership communication is a key aspect of strategic communications.
Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge. Press releases that announce new productlaunches, company milestones, or strategic partnerships create positive buzz.
Leveraging social media and influencers Beauty brands can collaborate with influencers for productlaunches, tutorials, and reviews. Beauty PR can collaborate with sustainability experts for thought leadership pieces, press releases on packaging innovations, and partnerships with environmental organizations.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. 5 free press release templates - Download 1.
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include productlaunches and strategic partnerships.
Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?
Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a productlaunch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.
Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Or your agency’s role is to help support a specific one-and-done productlaunch and you do so expertly. This is especially important should your client contact or other senior leadership change. And that’s a shame.
Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.
Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next productlaunch or hit a sales goal and so on.
Online events have proven to be a powerful tool for productlaunches, training sessions, and establishing thought leadership. For comms, these digital formats can be leveraged not only for mere functionality, but also to thrive in the events space.
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next ProductLaunch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?
A press release (also known as a news release) is an official statement issued by an organization to announce news, events, productlaunches, or other relevant information. company website, blogs). Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content.
Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a productlaunch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history? That seems like a fair answer.
In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a productlaunch event. The post Connecting Dots on the Map: Building Bridges Across Hoffman APAC appeared first on "What's HAppening" Blog. If pitching in the U.S. Until next time.
They allow you to see what people are saying about you on social media, blogs, forums and more. There are people who are already familiar with your brand or product and have a large following of their own. You can leverage these guys not only for marketing campaigns and productlaunches, but also to help sway opinions during PR crises.
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