Deirdre Breakenridge

DECEMBER 24, 2014

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. I helped her reach out to key members of her college alumni LinkedIn group. What inspired you to launch Endless Job Offers?

Interviews 410

Interviews LinkedIn Groups Meeting 410

Cision

OCTOBER 31, 2016

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). What most people discern from this is that LinkedIn is a great platform for job seekers, and perhaps doesn’t have a lot of utility for other purposes. Mobile (Everything).

LinkedIn 60

LinkedIn Mobile How To Course 60

Deirdre Breakenridge

NOVEMBER 11, 2014

Connect with Rebecca on LinkedIn or Twitter , and visit PRLab online to learn more. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me?”

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Contently - Strategy

OCTOBER 9, 2024

When LinkedIn first rolled out, it was a useful place for people to network, search for jobs, and share updates — and look up whatever happened to that coworker from 10 years ago. With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Take, for example, TD Bank.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

Deirdre Breakenridge

JULY 14, 2014

If you have any questions around the topic or thoughts you want to share, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 We hope you’ll join us for a dynamic Twitter chat session on July 16th. .

Social Media 328

Social Media Community Twitter Education 328

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc., With Evernote , I’m able to capture bits of information when I’m on the go, for meetings, writing projects, blog posts, client projects, etc.

Meeting 341

Meeting Interviews Software Energy 341

Deirdre Breakenridge

SEPTEMBER 5, 2014

If you have any questions around the topic or thoughts you want to share, in advance of the session, feel free to DM us or post your questions in our LinkedIn Discussion Group. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 We hope you’ll join us for a dynamic Twitter chat session on September 9 th. “See”

Twitter 324

Twitter Community Ethics Resources 324

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Because LinkedIn is seen as the top platform for business messaging, B2B PR and marketing teams have been on the fence when it comes to Facebook. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Polls to gauge where followers stand on industry trends or common obstacles.

Social Media 323

Social Media B2B Media Video 323

HMA Public Relations

NOVEMBER 16, 2023

Are you leveraging LinkedIn to establish your brand and strengthen new and current business connections? Abbie Fink covers the value of the social media platform and how it can help you identify common connections in this blog post. Learn more!

LinkedIn 94

LinkedIn Social Media Blogging Branding 94

Deirdre Breakenridge

OCTOBER 22, 2014

For more information view Valerie’s LinkedIn profile or connect with Valerie on Twitter @valeriesimon. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Is PR Right for me?”

Crisis 312

Crisis Twitter Community Conference 312

Deirdre Breakenridge

JUNE 14, 2017

Be sure to also visit our LinkedIn Group to share your ideas. A follow-up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. The team always welcomes your questions before or during the chat session. See” you on the 27! About Ai Zhang. Is PR Right for me?”

Education 322

Education Community Course LinkedIn 322

Onclusive

SEPTEMBER 27, 2017

Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

5W PR

NOVEMBER 28, 2023

LinkedIn is a powerful platform for professionals. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn has over 900 million members worldwide in 200+ countries and territories. LinkedIn for business is essential in today’s digital age.

LinkedIn 88

LinkedIn How To Course Ethics 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

Deirdre Breakenridge

OCTOBER 5, 2016

Be sure to also visit our LinkedIn Group to share your ideas. A Little More About PRStudChat : It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 Hope to “see” you on the 11th!

Twitter 293

Twitter Community Ethics Radio 293

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Remote PR Jobs

JULY 19, 2024

Strategies: LinkedIn : Optimize your LinkedIn profile to highlight your PR expertise, publish articles, and participate in relevant groups. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 246

Case Study Conference Local Trade Shows 246

PReview: A Blog by NewsVoir

SEPTEMBER 20, 2023

According to the researchers, a majority of professionals (81%) denote that LinkedIn has become more important for business than other platforms such as Twitter (77%), Instagram (65%) and Facebook (64%). As time has progressed, LinkedIn has emerged as a powerful and versatile tool, offering a myriad of solutions to its users.

LinkedIn 80

LinkedIn Instagram Facebook Twitter 80

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Deirdre Breakenridge

FEBRUARY 15, 2017

Be sure to also visit our LinkedIn Group to share your ideas. A Little More About PRStudChat … It began with a simple question asked by Angela Hernandez , then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by PR 2.0 A follow-up blog post by PR 2.0

Twitter 281

Twitter System Community Healthcare 281

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Include it on your website or blog.

How To 245

How To Media Report Social Media 245

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. A blog-eat-blog world . PR people can relax the journalistic muscles when writing blog or LinkedIn posts for clients’ owned media channels. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

NOVEMBER 27, 2018

The good news is that there are so many leadership experts out there whom we can follow, so many great leadership books, so many leadership blogs we can follow so many leadership webinars and classes we can take to make sure we’re bringing out best as leaders! You can reach find him on LinkedIn, Twitter, and at ken@jacobscomm.com.

Leadership 380

Leadership Energy Training LinkedIn 380

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Blog post explaining new changes. Relevant research to demonstrate why you’re making these rebranding decisions. Changes in competitive positioning.

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

MARCH 5, 2019

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What started as a simple blog, soon became a movement.

Communications 208

Communications Analytics Social Media Media Training 208

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. You can find her on Twitter and LinkedIn.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. For business examples, pay a visit to Hubspot Academy on LinkedIn. Storytelling engages, influence persuades.

Storytelling 233

Storytelling Software Education LinkedIn 233

Onclusive

NOVEMBER 30, 2016

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves.

Data-Driven PR 150

Data-Driven PR LinkedIn Data Blogging 150

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Contently - Strategy

JULY 20, 2020

Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. How are you going to change?

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Onclusive

AUGUST 22, 2019

This blog was originally published by Geoffrey Moore on LinkedIn. In other words, for those of you old enough to remember, the guy with the peanut butter has bumped into the gal with the chocolate, and, as was true with Reese’s peanut butter cups, the world has become a better place. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 125

SEO Case Study Conference Retail 125

Contently - Strategy

NOVEMBER 19, 2020

LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events. Who’s to say?

Trends 142

Trends LinkedIn Video B2B 142