Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. 2 – Write in the moment!

Blogging 133

Blogging Analytics Writing Meeting 133

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Sometimes a blog post isn’t enough, and your audience wants more meat.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

ImPRessions - Crenshaw Communications

MAY 23, 2017

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. Make your blog posts work harder through linking, sharing and more. Although in our experience, mileage varies widely.).

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Remote PR Jobs

JULY 19, 2024

Strategies: LinkedIn : Optimize your LinkedIn profile to highlight your PR expertise, publish articles, and participate in relevant groups. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 246

Case Study Conference Local Trade Shows 246

5W PR

JUNE 2, 2022

Plenty of businesses use LinkedIn to connect with more potential customers. However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform. Writing the Newsletter.

LinkedIn 88

LinkedIn Strategy Company Writing 88

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Remote PR Jobs

FEBRUARY 27, 2022

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. Check out our recent blog “ Which is Better, a Press Release or a Pitch ?” Reporter/analyst biography.

Writing 130

Writing How To Interviews Pitching 130

Cision

FEBRUARY 22, 2017

Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Be sure to connect with them on Twitter and LinkedIn, and engage with them from time to time by interacting with their posts. Include it on your website or blog.

How To 245

How To Media Report Social Media 245

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Online Platforms: News portals and industry-specific websites publish your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. If you write it, leads will come. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

5W PR

NOVEMBER 28, 2023

LinkedIn is a powerful platform for professionals. Users who know how to use LinkedIn effectively can grow their careers and find new job opportunities. LinkedIn has over 900 million members worldwide in 200+ countries and territories. LinkedIn for business is essential in today’s digital age. List all skills.

LinkedIn 88

LinkedIn How To Course Ethics 88

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. So, Sara Blakely is the best CEO on LinkedIn. Want proof? 2,055 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Cision

JUNE 21, 2016

LinkedIn is a great platform for housing your resume and publishing content that showcases your expertise. Consider a brief introductory video of yourself to post on LinkedIn and to send to potential employers along with your resume. Ensure that you have proper mediums in place to communicate your story.

Branding 189

Branding Brand Real Estate Tourism 189

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Sure, most PR pros have thousands of LinkedIn connections. You can find her on Twitter and LinkedIn. You imagine having complete control over what clients you work with. Do you have a strong network? A network you can turn to for vendor recommendations.

Travel 281

Travel Technology Conference LinkedIn 281

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I’m writing a book on influencer marketing so part of it is R&D. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

PRSay

DECEMBER 15, 2017

Update your LinkedIn profile and résumé. Continue to update your LinkedIn profile too; it’s the main destination for talent managers to scout for open positions. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. You can always consider things like a blog post, social post, or an email blast. You can also follow them on LinkedIn and Twitter. How long can something last when it doesn’t evolve?

Writing 100

Writing How To Print Corporate 100

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. To optimize content writing for both people and search engines, focus on producing high-quality, valuable, and engaging content that meets the needs of your target audience.

Engineering 100

Engineering Writing Mobile SEO 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

Melissa Agnes

FEBRUARY 17, 2015

This blog post answers the questions I get asked most frequently, along with some added comments and insights. Subscribe to blogs and podcasts , read news articles, ask questions, research. A good way to learn and to get yourself out there is by starting a blog. So start a blog. A blog can help you do that.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Bylines and blogs. Once an exec has established a cadence for generating proactive opinion pieces, they can be leveraged for internal blog content, made actionable through a growing Medium page and posted to LinkedIn to encourage dialogue among other professionals and showcase expertise. Become a constant at conferences.

Conference 160

Conference Leadership LinkedIn Social Media 160

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain).

SEO 229

SEO Social Media Tools Google 229

Communications Conversations

FEBRUARY 21, 2020

Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Scan LinkedIn; comment on a post where a friend got a new job; make a post promoting a Talking Points Podcast episode we just completed the previous day.

Social Media 157

Social Media Media LinkedIn Tourism 157

Deirdre Breakenridge

DECEMBER 6, 2016

Many don’t realize there are various ways to jumpstart a career, which could mean starting your own business, creating a blog, developing a side hustle, and diving into various passion projects that lead to new ideas and a whole new realm of career exploration. Be sure to also visit our LinkedIn Group to share your ideas.

Community 150

Community Twitter Corporate Groups 150

Buzzstream

JUNE 17, 2024

Your searches may differ based on the kind of outreach, but in most cases you can kickstart your outreach by finding people and sites writing about the same topic as your campaign. If you wanted to do an email outreach campaign to get people to link to a new travel report, you’d Google search for travel blogs.

How To 123

How To Travel Digital PR Google 123

Cision

JUNE 30, 2015

Facebook, LinkedIn and Google+ have been image friendly for a while, but now even Twitter’s getting in on it. If you’re sharing a blog post, the link should pull the image from the post, but if you’re sharing something else, find a relevant, attention-getting image and attach it to your update. Post Content on LinkedIn.

Social Media 120

Social Media Media LinkedIn Small Business 120

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 141

eBook YouTube Video Social Media 141

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. LinkedIn images. LinkedIn has always been recognized as a place of high-quality educational articles. Personalization. B2B platforms. Until next time!

Social Media 156

Social Media Trends Media Instagram 156