Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Look for hashtags at meetings, workshops and conferences.

Twitter 347

Twitter Social Media Conference Community 347

Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy? This was an important question and one that should be explored beyond one student or one blog post.

Community 148

Community Big Data Media Resources 148

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

MARCH 10, 2025

Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What would you drop and why? Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia.

Tools 125

Tools Marketing Creativity Analysis 125

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. Virtual product demonstrations, interactive workshops, and synchronized activities help build these connections. Leading organizations achieve this through strategic use of interactive tools that bridge the physical-digital divide.

Conference 78

Conference System Measurement Energy 78

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 193

Case Study Writing Training Engineering 193

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 120

Survey B2B Marketing Interviews 120

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 94

Blogging Writing Facebook Twitter 94

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. kfreberg examines this massively successful viral fundraising campaign, and discusses the lessons that PR professionals, marketers and PR professors should be taking away from this ALS campaign.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

Deirdre Breakenridge

MAY 8, 2018

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management. Conclusion.

Education 232

Education Conference Meeting Social Media 232

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. An SMB can conduct market research with unlimited survey questions at a reasonable cost.

Tools 108

Tools SMB Survey Software 108

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

PRSay

APRIL 19, 2021

You can also join me on May 18 and 25 for a PRSA workshop on how to integrate the two… more on that in a bit. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? But that will end up hurting you in the long run.

Media 199

Media Newspapers Google Energy 199

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Writing 73

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 88

Blogging Facebook Twitter Measurement 88

Landis PR

JANUARY 28, 2025

By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. Offering Value-Driven Content Content marketing complements PR efforts by attracting leads who are actively seeking healthcare solutions.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

PRSay

OCTOBER 30, 2018

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Granted, this is a blog that’s well read among the startup’s target market — millennials. But the blog also is known for snarky opposition to PR outreach.

Pitching 143

Pitching Training Media Relations Blogging 143

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 80

Blogging Twitter Facebook Measurement 80

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 78

Blogging Twitter Creativity Facebook 78

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

PRSay

SEPTEMBER 21, 2018

Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

PRSay

OCTOBER 17, 2018

To them, it’s quantity over quality, like direct marketing. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. .

Pitching 179

Pitching Training Media Relations Consumer 179

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I’ve also found the gray space between PR and marketing is shrinking. Her workshop forever changed the way I conceptualize plans.

Publicity 174

Publicity Leadership Corporate Agency 174

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. They need to revamp their approach to content marketing. Content marketing takes time, hard work and flexibility. Q: How would you relate content marketing to an education environment?

Content Marketing 120

Content Marketing Education Retail Government 120

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. Take on work that builds marketable skills. Offer to help with planning and marketing. Some employers offer professional development opportunities, whether it be workshops and trainings or subsidies for continuing education courses.

Communications 171

Communications Nonprofit Training Study 171

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97