Waxing UnLyrical

NOVEMBER 20, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Meandering Through Measurement November 20th, 2010 Tweet Measurement takes a holiday What happens when you get a roomful of communicators listening to a bunch of speakers on measurement?

Measurement 78

Measurement Conference Tourism Blogging 78

Onclusive

NOVEMBER 29, 2017

This year’s opportunities include the Senior Marketing and Communications Conference, The Annual Conference on Marketing and Branding and the Multimedia Workshop. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. PR News Conferences. Dates/Locations: Varies.

Conference 210

Conference Content Marketing Marketing Education 210

Buzzstream

NOVEMBER 20, 2024

You start with hero content (like an interactive tool) and build supportive blog content, reactive pieces, and expert commentary. Use Creative Workshops for Ideation Don’t skimp on brainstorming. Quote from Amber : “We run creative workshops before we go into ideation. Yeah, yeah, yeah.

Digital PR 62

Digital PR Data SEO Strategy 62

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Content Authenticity Statement: 95% of this blog article was written by me, a human. We can help!

Employee 97

Employee Pinterest Resources System 97

Sword and the Script

JUNE 15, 2021

And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. A few years back I was at a workshop at a conference for legal technology. Go to the sessions and workshops where customers or prospective customers are presenting. This conundrum is a leadership challenge for the head of marketing.

Survey 114

Survey B2B Marketing Interviews 114

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 93

Blogging Writing Facebook Twitter 93

PRSay

SEPTEMBER 21, 2018

Bloggers — Single-author blogs have a ton of pull with their core audiences, even if content is paid (see Tim Ferriss or Ree Drummond at the top end). Each one is measured by different metrics and tools, requires different research, and responds to different forms and styles of outreach. They can exist online or offline.

How To 153

How To Media Nonprofit Newspapers 153

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 105

Measurement Education Twitter Facebook 105

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Were they paid? Sales of what?

Measurement 64

Measurement Social Media Twitter Tourism 64

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 100

Blogging Facebook Twitter Measurement 100

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 85

Measurement Publicity Analysis Tools 85

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 50

Measurement Analytics Conference Web 50

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 81

Measurement Publicity Web Analytics 81

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Seek out relevant courses, workshops, seminars and webinars. You can even start your own publishing platforms, such as podcasts or blogs. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to?

Strategy 87

Strategy Brand Branding LinkedIn 87

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 97

Blogging Facebook Twitter Writing 97

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 86

Blogging Facebook Twitter Measurement 86

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Measure your results. The brand publishes on different platforms to reach different audiences. The key to good thought leadership is authenticity.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 101

Blogging Facebook Twitter How To 101

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity. When it comes to blogging, anyone can compile data and churn out a post.

Blogging 76

Blogging Twitter Creativity Facebook 76

Contently - Strategy

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. They’re looking for educational content to help them answer some of their questions and concerns—think blog posts, e-books, and how-to webinars. More blog traffic?

Strategy 103

Strategy Education System Writing 103

PR 20/20

DECEMBER 6, 2018

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Should they hire an agency and double down on number of blogs posts? Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

MaccaPR

NOVEMBER 24, 2014

Traffic to your content ships (owned online sites like your website, landing page or blog). Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. What do you think – are followers, likes and shares the yardstick upon which we wisely measure social media efforts?

Social Media 82

Social Media Media YouTube Film 82

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

NOVEMBER 20, 2018

Hackathons are designed to be executed as workshops in as little as one hour, and ideally no longer than a full day. smart, measurable, attainable, relevant and timely). For starters, create a list of existing audience segments within your database, including blog subscribers and social followers, among others.

Strategy 62

Strategy Marketing International Internal 62

Waxing UnLyrical

MARCH 14, 2012

I want to measure everything. Your measure of success is not having people complain about your project.” I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. Shanan Sorochynski manages the University of Regina’s first official blog: YOURblog.

Hotels 69

Hotels Internal International Training 69

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Case studies also feature top line outcomes, to provide a glimpse at impact, results and how we measure success. Figuring out what that looked like was a process. It is second nature to us.

Case Study 78

Case Study Enterprise System Fashion 78

Waxing UnLyrical

DECEMBER 21, 2018

What are very specific goals and how can they be measured? While doing all of this research, be sure to think about what you want to measure and how in order to show that goals have been met to get the desired results. These measurements will be discovered while doing the goals and objectives research. Why is it being done?

Strategy 90

Strategy Analysis Small Business Measurement 90

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Improve AI: Monitor, measure and adapt based on performance. The Marketing AI Institute was created and is powered by PR 20/20. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. We also discussed summer reading lists. Should be fun.

Measurement 69

Measurement Journalism Print Analysis 69

Waxing UnLyrical

DECEMBER 20, 2011

For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.

Communications 66

Communications Analysis Print Meeting 66

wiredPRworks

FEBRUARY 12, 2018

This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals. Barbara leads CoryWest Media and publishes wiredPRworks.com , a top 50 PR blog with over 1200 free marketing and PR articles.

Case Study 40

Case Study Conference Reputation Small Business 40

Waxing UnLyrical

NOVEMBER 3, 2010

whatever, I never can tell) and revel in blog posts that make you feel the writer is talking to you, no doubt you are already familiar with Olivier Blanchard ‘s The BrandBuilder Blog. Olivier has one of those remarkable blogs I know I can go back to time and time again, because I will find something to re-read, and re-read again.

Measurement 105

Measurement Blogging Tourism Social Media 105

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

How To 104

How To Marketing B2B Exercises 104

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. How did you measure success for an event like this? Verizon has two content creation blogs – for the 15-state Midwest area at vzwmidwestarea.com and nationally on our website at news.verizonwireless.com. And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Best day to generate comments about your blog post? Blog comments soar on Saturday, and are second highest on Sunday. Just add video.

Social Media 97

Social Media Media YouTube Facebook 97