Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 425

Media Relations Blogging Storytelling Media 425

Cision

OCTOBER 29, 2020

Have you committed one of these 7 blog killers? Being a serial writer is a demanding and mysterious craft.

Blogging 436

Blogging How To Media 436

Business Wire

JANUARY 22, 2021

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. But increasing brand visibility in unfamiliar markets is not always easy.

Internal 521

Internal International Blogging Local 521

Business Wire

OCTOBER 6, 2023

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

Blogging 353

Blogging Media How To Education 353

Cision

FEBRUARY 25, 2021

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps!

Blogging 400

Blogging Media 400

Business Wire

JUNE 10, 2021

Business Wire knows that a good reader experience increases the likeliness of message adoption, and that’s why our product and user experience teams work closely with our customers and media contacts to ensure our press release service benefits audiences. This blog post showcases some of our best – and free!

Blogging 409

Blogging Internal International Media 409

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 363

Blogging Media Trends Twitter 363

Business Wire

AUGUST 4, 2020

One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. There are many advantages of using Business Wire to distribute your press release.

Blogging 486

Blogging How To Media Education 486

Business Wire

MARCH 24, 2022

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center.

Blogging 355

Blogging Media Community Media Relations 355

Business Wire

APRIL 14, 2021

Social media updates. Breaking news. Live videos. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 372

Survey Blogging Media Video 372

Business Wire

DECEMBER 15, 2021

The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR.

Agency 379

Agency Blogging Travel Media 379

Business Wire

NOVEMBER 2, 2020

15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. We recently wrapped National Hispanic Heritage Month (Sept. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.

Blogging 504

Blogging Marketing Media Media Relations 504

Business Wire

MARCH 24, 2021

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic.

Survey 306

Survey Media Blogging Industry 306

Business Wire

APRIL 1, 2020

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

Media Relations 345

Media Relations Blogging Media Crisis 345

Business Wire

MAY 5, 2021

We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe?

Blogging 520

Blogging Media Relations Tools Report 520

Business Wire

OCTOBER 21, 2024

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable.

Strategy 382

Strategy Media Measurement Social Media 382

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Business Wire

SEPTEMBER 20, 2023

In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.

Blogging 266

Blogging Media Education Media Relations 266

Business Wire

JUNE 8, 2021

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.

Blogging 450

Blogging Reputation Social Media Media 450

Business Wire

FEBRUARY 8, 2022

Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Mainstream journalism is in free-fall—or so the headlines warn us.

Journalism 424

Journalism Blogging Report Industry 424

Business Wire

MARCH 11, 2021

Media relations today is harder than ever, and so is catching reader attention. And, now, we’re seeing media becoming as valuable as the news release text itself. I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Multimedia helps you do both.

Blogging 450

Blogging Report Media Relations Media 450

Business Wire

MARCH 31, 2021

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. As part of our recent global media survey, we asked journalists to share their social media platform preferences.

Survey 272

Survey Social Media Reddit Media 272

Business Wire

JANUARY 11, 2021

Creating visuals specifically for media usage is here to stay. If you truly want to get media attention, you must create a new kind of image – an earned media image. What exactly is an earned media image? It’s a content piece made specifically for reporters.

Blogging 296

Blogging Media Report Industry 296

Business Wire

APRIL 14, 2020

Jan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.

Financial 412

Financial Blogging Media Media Relations 412

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 398

Communications Blogging Marketing Technology 398

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 309

Social Media Blogging Media Strategy 309

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. The post Owned Media & The Growth PR Playbook appeared first on Onclusive.

Media 370

Media Advertising Advertising Corporate 370

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations.

Writing 399

Writing Blogging Social Media Communications 399

Business Wire

NOVEMBER 30, 2020

Consumers today talk about businesses the same way, backed by a social-media megaphone that can make or break a brand in an instant. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 406

Reputation Blogging Agency Consumer 406

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Onclusive

AUGUST 3, 2020

The modern communicator is watching everything that is happening in the media. But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data.

Branding 370

Branding Brand Media Measurement 370

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

Pitching 395

Pitching Internal International Blogging 395

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 396

Small Business Blogging Customer Service Social Media 396

Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

Storytelling 294

Storytelling Blogging Media Report 294

Business Wire

OCTOBER 6, 2020

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 410

Blogging Groups Education Media Relations 410