Stephen Waddington

SEPTEMBER 17, 2019

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

5W PR

MARCH 26, 2025

Start by developing a targeted media list of lifestyle, events, and industry-specific outlets that reach your desired audience. ” Include key details like event dates, notable speakers or performers, unique features, and quotes from organizers or participants.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? Your pitch may not work right “now,” but it could work for a future issue or a later blog post. Find the right outlet for your audience. Don’t get discouraged.

Pitching 235

Pitching Print Creativity Blogging 235

PR in High Definition

MARCH 26, 2020

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

Media Relations 83

Media Relations Media Newspapers Print 83

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Strategic media relations are essential.

Print 105

Print Real Estate Marketing Automotive 105

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 183

Survey Marketing B2B Study 183

Onclusive

JANUARY 5, 2021

The stakes are high when it comes to media monitoring, and a robust solution will ensure you account for all relevant content. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream. Riff off the placement.

Media Relations 60

Media Relations Media Interviews Pitching 60

Bianchi Biz Blog

JUNE 27, 2024

Sunil Puri, Managing Director, Mileage Communications The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

ImPRessions - Crenshaw Communications

APRIL 26, 2016

For more on that subject, revisit this post from our Impressions blog. An exec I worked with once told me he didn’t exist until he saw his name in print. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Rock the Status Quo

DECEMBER 2, 2014

Has he ever left a comment on my blog? This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. Rock The Pitch media relations pitching Twitter' Has this person ever joined MY chat? I’m pretty sure he hasn’t. It’s missing “the why.”

Pitching 157

Pitching Twitter Print Software 157

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 103

Media Radio Print Newspapers 103

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

AUGUST 11, 2020

(click image for higher resolution) Those that said the media is “always” objective: Mistakes maybe; not bias. Having done that job for close to 20 years, and performing media relations for the last 20, I’ve worked with hundreds of journalists. But, ‘sensational’ still draws more eyeballs than ‘fair.’” Infotainment.

Survey 165

Survey Data Media Ethics 165

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

Stephen Waddington

JULY 11, 2017

4 Channel shift from print to social exaggerated. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls.

Media 103

Media Print Advertising Advertising 103

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5.

Survey 114

Survey Industry Leadership Study 114

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 131

Strategy Publicity Media Video 131

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed.

Automotive 91

Automotive Engineering Mobile SEO 91

Stuart Bruce

SEPTEMBER 30, 2014

Jon Sellors, RSA Group, UK head of media relations. Oliver Smith, technology, media and telecoms reporter, City AM. Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life. That includes face-to-face, print, radio, TV and today online including Twitter.

Social Media 150

Social Media Twitter Radio Sports 150

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. Why are public relations degrees so poorly regarded by practice?

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. 3) Surgically weave it into blog posts.

Media 121

Media B2B Groups Conference 121

Bad Pitch Blog

MAY 31, 2011

He’s a friend of The Bad Pitch Blog -- even Richard likes him and he''s been a guest blogger here in the past. Broadcasting To & Engaging With Consumers Media convergence is top of mind for me right now. But more recently, we’ve focused on the unique approach needed to blogger outreach when compared to traditional media relations.

Media Relations 75

Media Relations Print Pitching Consumer 75

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Create content.

Leadership 83

Leadership Print Training Radio 83

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

That is just part of the job description for a media relations specialist. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. The star pitcher. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based

Reddit 183

Reddit Software B2B Technology 183

Polaris

SEPTEMBER 4, 2014

If you search the phrase do-it-yourself public relations ,? Blog posts addressing the subject offer loads of encouragement, with titles like “Everything you need to know about public relations to do-it-yourself,” “7 steps to better do-it-yourself PR”? PR is more than just media relations.

Publicity 100

Publicity Interviews Reputation Construction 100

David PR Group

OCTOBER 17, 2014

(Aside from writing his column, Carr is also featured in an interesting documentary called Page One , which chronicles the Times’s transition from print to digital media.). The post The Race Back to Actual News appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Journalism 85

Journalism Print Newspapers Advertising 85

Bad Pitch Blog

JANUARY 13, 2016

But, as we mark the 10th birthday of the award-winning Bad Pitch blog, we wanted to lead with swagger, good news and bad news. Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry.

Pitching 40

Pitching Media Relations Media Big Data 40