Blogging Media Pitching 
Business Wire
OCTOBER 23, 2020
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.
Business Wire
JUNE 30, 2022
Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.
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Business Wire
NOVEMBER 4, 2021
Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. Rather than templatizing pitches and sending out big email blasts, the most successful PR pros understand the importance of connecting with their media targets.
Business Wire
NOVEMBER 2, 2021
Media relations is an artform. After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist.
Sword and the Script
FEBRUARY 11, 2025
And that conjures this important question: How can communicators pitch an LLM? Below is a bit of what I heard from professionals who have been experimenting with pitching genAI. Thats the earned-media component, but owned media has a role too: LLMs frequently pull from list-based content when generating recommendations.
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?
Business Wire
DECEMBER 10, 2021
There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.
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