Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Some are straight blog posts from SF leaders. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Stories can be shared through social media posts, blog articles and website testimonials. This could be blog articles, social media posts or videos that provide useful info on topics such as nutrition, exercise and mental health.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

PRSay

MAY 9, 2023

Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. In this context, EMV is a calculation to determine the ad spend that would have been required for paid social media to achieve the same results as influencer posts.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

NewsWhip

JULY 14, 2020

This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . They were thinking: “I just want to reach MP’s.”

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Who will make the list this year?

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. Many of them offer COVID-19 vaccinations.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Bianchi Biz Blog

JULY 22, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Utilize social media channels to connect with consumers.

Marketing 101

Marketing Tourism Local Government 101

Buchanan PR

FEBRUARY 14, 2024

Providers, payers, pharmaceutical companies – no healthcare organization is immune to crises, and how they handle these situations can significantly impact public perception. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Use Social Media to Your Advantage News moves fast.

Crisis Communications 66

Crisis Communications Healthcare Crisis Communications 66

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Glossier has also seen coverage at every turn during its journey from a blog to full-fledged beauty brand.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We made it the subject of another blog.) But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We made it the subject of another blog.) But business in general – and media in particular – is a lot more legally complex than it used to be.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 72

Infographics Case Study Video Survey 72

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 75

Marketing Pharmaceuticals System Policies 75

Mindful Marketing

AUGUST 13, 2022

Second, there’s been a steady increase in influencer marketing due mainly to the seismic shift from traditional media to social media. For example, doctors often prescribe pharmaceuticals they’ve never tried. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. – SEO.

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Your favorite social media site is… Twitter for research and LinkedIn for building connections. One publication or blog you read regularly is… Folio and PR Daily.

Media Relations 75

Media Relations Media Insurance Insurance 75

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it. You can buy pretty much anything you want and know that delivery will be quick, especially if you’re a Prime member.

Communications 48

Communications Brand Branding Pharmaceuticals 48

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. This content and media strategy has paid off in spades for Mayo. Which leads us to why it’s important to…. Do: Show Journalists Your Goods.

How To 48

How To Media Print Real Estate 48

MaccaPR

NOVEMBER 19, 2014

Flash forward to 2014—add in the conversational power of social media and the requirement for marketers to stand for something larger than their products–and you’ve got a wave of “fem-vertising” that''s sparking spirited conversations about gender equality. Always: #LikeaGirl. Brand Strategy Marketing'

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology International Internal 52

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine. At the Arthur W.

Reputation 52

Reputation Social Media International Internal 52

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Develop an ongoing social media program that points to key stories throughout your report, leveraging the multi-media and/or infographic elements.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Mindful Marketing

SEPTEMBER 30, 2024

High-profile morale lapses like Volkswagen developing a defeat-device to trick emission tests , Wells Fargo employees creating fake accounts , and Turing Pharmaceutical’s CEO Martin Shkreli increasing the price of a life-saving drug by 5,000% , have suggested that marketing ethics are easily forgotten. Subscribe to Mindful Matters blog.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115