Sword and the Script

MAY 2, 2023

Short PR pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more, according to data analyzed by Propel. Short pitches – 150 words or less – had a better response rate (5.89%) than long pitches (1.46%) – 500 pitches or more. We might be all AI-ed out.

Pitching 151

Pitching Study Technology Report 151

Sword and the Script

DECEMBER 3, 2024

The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time.

Software 176

Software Measurement B2B Training 176

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 173

Blogging B2B Software SEO 173

5W PR

APRIL 14, 2025

According to a 2023 Cision report, 65% of journalists prefer receiving pitches tailored specifically to their beat and audience. But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 140

Pitching Writing Report Energy 140

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

OnePitch

JULY 13, 2022

On this week’s Pitches That Placed (PtP), we are highlighting a pitch consisting of an intro to the company’s founders and a potential story idea that landed a feature in Fast Company. ” Let’s take a closer look and see how this pitch aligned with these goals and editorial direction. .” ” __.

Pitching 98

Pitching Company How To Study 98

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. Here’s an example.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

5W PR

FEBRUARY 9, 2025

Many journalists now prefer to be pitched through social media rather than email. Building Media Relationships Without a PR Firm Personal outreach beats mass pitching every time. When you do pitch, keep it brief and relevant. Journalists receive hundreds of pitches weekly.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

OCTOBER 23, 2018

The experience of writing and pitching content intended for editorial contacts makes content marketing instinctive. For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. Of course not.

Content Marketing 118

Content Marketing B2B Study Marketing 118

Sword and the Script

FEBRUARY 25, 2025

Consider this a blog post in the traditional web-log sense. So we pitch brands, products and executives that have always been great and are now even greater, which is storytelling that captures lots of eye rolls and fewer leads. This post is merely a musing. It’s thinking out loud, as I’m often wont to do.

B2B 142

B2B Marketing Content Marketing Storytelling 142

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Offer exclusive insights, data, or interviews with relevant experts.

How To 78

How To Media Case Study Technology 78

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. PR FOR ANYONE. The system works!

Pitching 130

Pitching Television Media Real Estate 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. So listen to what’s happening online and use that to pitch your stories. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Video YouTube Viral 130

Cision

JULY 8, 2016

A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. Before you pitch, ensure you’ve found your brand’s voice and how it relates back to your culture. To avoid sounding cold or robotic, keep jargon and other internal lingo out of your pitch. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 144

Blogging Software B2B Survey 144

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Effectively pitching stories to the media requires identifying relevant news angles and providing compelling content.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch? A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching Media How To 150

Sword and the Script

AUGUST 13, 2024

I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. I’ve listened to this podcast for years and twice successfully pitched clients as guests.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

JULY 9, 2024

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. Nobody wants to be duped, but for a reporter, their careers depend on it.

Survey 183

Survey Journalism Report Pitching 183

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. At one end of the spectrum are social media superuser journalists, dubbed “Architects” by the study. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

PRSay

MARCH 20, 2025

A bad press release idea that might work better as a blog post or thought leadership piece. And sometimes, a well-performing blog post is the perfect basis for a press release. If a client insists on a risky pitch angle, then suggest testing it with a small media list first to evaluate its effectiveness before a broader rollout.

Leadership 68

Leadership Pitching Case Study Product Launch 68

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches.

Survey 173

Survey Media Relations Pitching Media 173

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. The post How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Energy 78

Energy Education Employee Training 78