Waxing UnLyrical

JUNE 23, 2011

This is part of the Blogging for Grasshoppers series. Here are some more cool plugins for you to try out on your WordPress blog. I haven’t yet included this in a round-up of plugins, but this is an ab-fab plugin that literally makes your blog mobile-friendly in just a few steps. was to make my blog iPad-friendly.

Blogging 95

Blogging Print Mobile Writing 95

Onclusive

DECEMBER 22, 2017

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. How have you seen it evolve? In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it. Informative? business cards.

Corporate 270

Corporate Brand Branding Guidelines 270

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 98

Blogging Facebook Twitter Writing 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). You can publish a 100-page softcover book for under $2.50

Print 120

Print How To Local Customer Service 120

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Simple, right?

Blogging 80

Blogging Twitter Facebook Measurement 80

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Then, I may see them subscribe to my blog and interact as a member of my community. In the late 1980s, the media was cut and dry.

Pitching 150

Pitching Radio Newspapers Print 150

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). Thousands of them.

Blogging 75

Blogging Print System Sports 75

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 179

Media Relations Media Print Software 179

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Use social listening tools to monitor what people say in response to rework your distribution methods, change story types or locate new ideas to write future content. But what you write is dependent on your approach and defined outcomes.

Journalism 120

Journalism Strategy Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. Micro-Influencers help manage risk .

B2B 191

B2B Social Media Radio Fashion 191

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Offline examples include posters, leaflet and printed brochures. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication. Press releases and white papers bridge the two.

How To 113

How To Media Print Infographics 113

Sword and the Script

DECEMBER 16, 2014

The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Rise of marketing ops. “In

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 67

Writing B2B Analytics Print 67

Communications Conversations

MAY 21, 2020

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging. The printing. We did the layout.

Newspapers 78

Newspapers Blogging Groups Print 78

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. While newsrooms are going digital, print media is still a major target for PR pitches and for journalists,” said Muck Rack Co-founder and CEO Greg Galant in an announcement. “The PR tech mentions. Content picks.

Software 182

Software Tools Print Technology 182

Rock the Status Quo

DECEMBER 2, 2014

Has he ever left a comment on my blog? I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. This is true for bloggers, media platforms, print publications – everyone who publishes any form of content.

Pitching 157

Pitching Twitter Print Software 157

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. 1 (Printed in Wikipedia, “Lorne M.

Education 270

Education Government Wikipedia Policies 270

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

How To 265

How To Media Software Agriculture 265

ReimaginePR

JULY 11, 2016

Content marketing includes everything you say in person, print, online and in video. Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. On top of blog posts, content marketing also encompasses: Newsletters.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Sword and the Script

AUGUST 11, 2020

Anyone with a blog can call her- or himself a professional journalist but unfortunately, fewer and fewer remain.” [ Note. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. I plan to write up a post of those findings for next week.

Survey 165

Survey Data Media Ethics 165

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Remote PR Jobs

SEPTEMBER 25, 2023

Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts. Without wire distribution, Johnson charges $500 to write the release and send it to his own proprietary media contacts.

Radio 100

Radio Print Television Local 100

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Also, when pitching print magazines, consider the necessary lead time.

Pitching 137

Pitching Video Interviews Report 137

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade. You can read those posts to learn more. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. I’ll skip the dictionary definition that often opens a blog post and put it bluntly. I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders.

Leadership 83

Leadership Print Training Radio 83

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. What Would PR Do? What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

OCTOBER 16, 2018

The CBI’s Director General, Carolyn Fairbairn writes about this issue and the opportunity for practitioners to help drive the UK’s place in the world post-Brexit though skills, innovation, infrastructure and competitiveness. You can read her contribution on her blog. You can buy the book in print for £29.39

Handbook 114

Handbook Community Print Writing 114

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. What do you think of the layout and navigation?

Internal 148

Internal International Tools Software 148

Waxing UnLyrical

MARCH 2, 2011

They called him a PR disaster and printed his emails to Leena Rao , the “extremely sweet and mild-mannered colleague&# of author Robin Wauters. The debate is: a) whether or not a PR professional should ever write such an email to a reporter or blogger (if there are questions about the decision, a phone call ALWAYS works better), and.

Print 78

Print Writing Social Media Blogging 78

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. I get to sit on both sides of the media kit divide.

Media 120

Media Television Video Print 120

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 121

Media B2B Groups Conference 121

ReimaginePR

MAY 9, 2016

You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. Maybe it’s not the literal idea of writing your bio, but the idea of promoting yourself that’s really making you uncomfortable. And this goes for in-print and online. So how can you tackle this issue?

Writing 120

Writing Storytelling Brand Branding 120

Prakkypedia

FEBRUARY 3, 2020

I’ve worked with a lot of clients on getting columns (print and online) published, so they can take part in topical debates and share their views and values with the wider public. Are you interested in writing an opinion piece for media? Contact michelle @ prakky.com.au .

Pitching 98

Pitching Print Writing Media 98