5W PR

APRIL 3, 2025

Technology and Ethics Digital transformation creates new ethical challenges in crisis prevention and response. Social media amplifies issues rapidly while AI and data analytics raise privacy concerns. Organizations must adapt ethical frameworks for these emerging technologies.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. The post Crisis PR Examples: Industry-Specific Lessons from the Front Lines appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

FEBRUARY 1, 2025

Topics might include: Creating engaging posts Using hashtags effectively Building professional networks Managing privacy settings Timing posts for maximum impact Brand Voice and Messaging Employees need to understand the organization’s brand voice while maintaining their authentic tone.

Employee 88

Employee Social Media Reputation Guidelines 88

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 273

Media Privacy Data Analytics 273

5W PR

OCTOBER 22, 2024

With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system. It’s crucial to stay on top of these changes to help clients navigate the shifting landscape of digital advertising and ensure their messaging remains effective in a more privacy-conscious world.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. According to HubSpot, companies that blog receive 97% more links to their websites. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

5W PR

DECEMBER 3, 2024

Share blog posts, webinars, or tutorials that address specific customer pain points. Overcoming Challenges Ensure that the data is accurate, complete, and compliant with privacy regulations. Some organizations may be hesitant to embrace new technologies or processes. Track key metrics (e.g.,

How To 78

How To Marketing Privacy Data 78

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The post Managing AdTech Crises Effectively appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Privacy Crisis Communications Crisis Management 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Taking a different tact in crisis was Starbucks CEO Kevin Johnson.

Crisis 191

Crisis Data Software Privacy 191

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? Blog early and often. Be the host with the most.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication. Kirk Millis-Ward shares the story of the launch of the NHS COVID-19 app.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

MAY 18, 2017

For the most part, conversations on these networks are protected by privacy filters or simply by user choices that do not allow us to actually view their social conversations. On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts.

How To 198

How To Instagram Social Media LinkedIn 198

Waxing UnLyrical

NOVEMBER 30, 2012

But while a few doctors including Wendy Sue Swanson, MD , author of the Seattle Mama Doc blog and Natasha Burgert, MD , author of KC Kids Doc blog , are using digital communication to communicate better with their patients, according to a 2011 survey by AMN Healthcare only 8% of physicians said they use social media at work to connect with patients.

Social Media 111

Social Media Communications Healthcare Insurance 111

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the story direction is questionable. . Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda.

Interviews 160

Interviews Media Local Privacy 160

5W PR

MAY 16, 2024

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Fintech firms, armed with cutting-edge technology, have disrupted the status quo. Promote technological advancements Innovation is a constant for banks, often going unnoticed. Nonetheless, the environment has evolved.

Banking 78

Banking Financial Privacy Mobile 78

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But I won’t go into that now, we’ve already covered this in a previous blog post which you can read here.

Privacy 82

Privacy Brand Branding YouTube 82

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Khosrowshahi’s blog post about the situation is a respectable first step in showing transparency, but he has a long way to go. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency. Stories are omnipresent.

Social Media 156

Social Media Trends Media Instagram 156

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. My own predictions are listed at the very bottom.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Another Adweek transplant now at Business Insider, Patrick Coffee is kind of an industry celeb known for managing the juicy AgencySpy blog. She’s written some excellent pieces on privacy, with a recent focus on politics, given the runup to the 2020 election. She previously wrote about the media industry at POLITICO and at Mic.

Twitter 177

Twitter Advertising Advertising Report 177

Flack's Revenge

JANUARY 19, 2017

Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Inside Intercom. Web Designer News. Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Flack's Revenge

JANUARY 19, 2017

Also, my web searches uncovered this great Medium article on 20 UX Design Blogs and this Quora Q & A on the topic. BigID – Helps organizations deal with unbridled PII sprawl by transforming the practice of privacy management and personal data protection. Inside Intercom. Web Designer News. Designer News.

Enterprise 120

Enterprise Resources Software Privacy 120

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. We made it the subject of another blog.) Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. We made it the subject of another blog.) Presspage makes security core – and not just in the technological sense. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies.

Privacy 64

Privacy Ethics Guidelines Exercises 64

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

AUGUST 6, 2024

It’s effectively the audio version of this blog and the second podcast I’ve produced. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. Hardy Har Har.

Privacy 91

Privacy B2B Pitching Analysis 91