Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

Waxing UnLyrical

OCTOBER 12, 2016

So, I bought the course software and set myself up for straight-to-stardom success. I would then promote it on my blog posts, through social media ( Twitter , Pinterest ), on my email signature line ( by the way, check out this free tool from Hootsuite ), via guest posts on influencers websites, and basically every time I opened my mouth.

Product Launch 40

Product Launch Measurement How To Course 40

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Contently - Strategy

APRIL 28, 2022

People like product managers, operations staff, product creators like software developers, and company leaders make great “faces” of your company and can offer the in-depth insights your audience craves. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Prowly

JANUARY 31, 2025

In a PR context, you need data about visits to branded pages, blog posts, or referral traffic from PR campaigns. Turn insights into actions PR software like Prowly isn't just a monitoring tool it's your command center for both brand analysis and action.

Analysis 104

Analysis Brand Branding How To 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

PR 20/20

JANUARY 15, 2019

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What are some examples of technology vendors developing public relations software? I write monthly about PR technology , so I wasn’t impressed with this list at all.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 213

Marketing Content Marketing Data Social Media 213

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. For example, you should consider interviewing other business pros for your blog or a podcast. Helpful PR resources can be expensive.

Company 81

Company Brand Branding B2C 81

Beyond PR

JULY 6, 2016

For example, if most of your traffic is driven by your company blog, it’s best to make sure that channel owner has full faith in your plan and doesn’t see any objections before moving forward. It will also be promoting other channels’ promotions like press releases, blog posts, webinars, and videos.

Marketing 66

Marketing Product Launch Data Software 66

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Corporational Determinism—The New Paradigm for Product Launching. Doctor Spin | The PR Blog. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Konnect Agency

NOVEMBER 7, 2019

Here are a few examples of influencer programs to get your wheels turning: In-Kind Partnerships: These are partnerships with influencers where you offer free product in exchange for a social media post like an Instagram story, Instagram post or a blog article. Pros: Perfect for a $0 budget. Eliminate Heavy Weightlifting.

Instagram 60

Instagram Social Media Software Analytics 60

Sword and the Script

SEPTEMBER 3, 2019

The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion. 6) Picks from the PR tech vendor blogs.

Analytics 82

Analytics Report Technology Pitching 82

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Marketing analytics reports (automation software dashboards, social, SEO, website). Industry trends and reports. Internal brand surveys. Lead and customer database segmentation. Website redesign.

Marketing 52

Marketing Analytics eBook System 52

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth. Want more blogs like this?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. Here are some basic principles of lean software development and how it applies to content production. Dev teams are top-notch at trimming down the steps to a product launch. Eliminate waste.

Web 28

Web Print Writing Content Marketing 28

Presspage

FEBRUARY 5, 2025

Explore how to create a best-in-class issue management plan with these 3 essential software features. Read the blog Build better relationships with journalists Every email exchanged with a journalist is a potential future media opportunity. Resource Alert: Want to anticipate issues before they come knocking? Muck Rack G2 rating: 4.6/5

Tools 78

Tools Enterprise Analytics Software 78

Prowly

MARCH 6, 2025

Example Apples minimalist design, sleek product aesthetics, and innovation-focused messaging. Apples marketing campaigns, product launches, and storytelling efforts to maintain its identity and image. With our software, you can monitor the media for mentions and analyze them, spot trends, and manage crises in real-time.

Brand 80

Brand Branding How To Guidelines 80