ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. The cooperation between solutions provider and customer to build these case studies can help fortify client bonds.

B2B 334

B2B Company Case Study Conference 334

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. Blog early and often. Publish your manifesto.

Leadership 149

Leadership B2B Tools Conference 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. This insight is important for card issuers rolling out chip cards to note. Here are three mobile-specific takeaways to consider: 1.

Mobile 120

Mobile Financial Retail Technology 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! One photo is not worth risking hefty fines and tarnishing your brand’s reputation.

Video 120

Video Creativity Blogging Resources 120

PR Job Coach

AUGUST 21, 2010

In the process these poor souls harmed their credibility and reputation, sometimes forever. Look for profiles, blogs, articles, white papers, biographies and other information types that can give you a sense of the person’s interests, priorities, passions and preferences.

Web 139

Web Pitching LinkedIn Interviews 139

Cision

NOVEMBER 4, 2015

Don’t leave anything to chance, or else you’ll risk losing your reputation. Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.

Branding 120

Branding Brand How To Construction 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Stephen Waddington

SEPTEMBER 4, 2018

Digital examples of owned media include email, blogs, graphics, videos and websites. Press releases and white papers bridge the two. Increasingly recognised as the foremost form of owned media Blogs – an organisational or personal form of communication. Offline examples include posters, leaflet and printed brochures.

How To 113

How To Media Print Infographics 113

Stern + Associates

AUGUST 13, 2014

Creating compelling and convincing content – from articles and interviews, blogs and videos, presentations and events, white papers and newsletters – is the first step. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Lauri Pehar Borsh

MARCH 26, 2014

as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Now, with social media woven into our daily lives, more and more business buyers and consumers are reading reviews, tweets, Facebook posts, and blog posts about products or services before they decide to buy. Read the White Paper >> here.

Marketing 83

Marketing Retail Social Media Software 83

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics. Why Ethics Matters in Public Relations – challenged the pop culture image of PR, discussed PR’s reputation problem and the five ethical pillars of ethical decision-making.

Ethics 111

Ethics Industry Publicity Analysis 111

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. Click here for our free white paper! Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands.

Social Media 120

Social Media Media International Internal 120

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. I did my best to defend the company’s reputation. Most of the other vendors in the space white label technology are from OpenAI, which makes ChatGPT and DALL-E. The quality of queries changed too as the web evolved.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We owe our business partners an honest assessment of new products and advice that helps manage expectations and navigate tricky reputation situations. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103

Media Print Advertising Advertising 103

Onclusive

SEPTEMBER 20, 2017

a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. These can be tied to revenue and lead generation, but can also be about increasing traffic, improving reputation, gaining meaningful brand engagement, or retaining customers.

Analytics 170

Analytics Measurement Data Technology 170

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. Blog about the coverage. Explain more in a blog post and post to your site. For example, ask a question to prompt discussion around the article. Before you share coverage, you need to get coverage. Report back to leadership.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Additionally, a byline can often be adapted across other content platforms like the company website, as a blog post, made into a video, a LinkedIn Slideshare, or an ebook. Used in combination with other content like speeches, white papers, blogs, and business books, executive B2B bylines make powerful thought leadership assets.

B2B 147

B2B Leadership Customer Service eBook 147

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. But here are a few that get noticed and boost market reputation. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Cision

APRIL 5, 2016

Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. Most people have moved to reading their news on online publications, blogs, etc. Do you know how to handle crises in real time? Ten years ago?

Sports 120

Sports Industry Customer Service Travel 120

5W PR

JUNE 3, 2024

Brand reputation This discipline is centered on creating and distributing strategic messaging to foster positive brand recognition and position the company as an industry thought leader. SEO flourishes with keyword-optimized website copy, blog posts, and downloadable resources that cater to search engine algorithms and user needs.

SEO 78

SEO B2B Engineering Leadership 78

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! What do you think are the keys to building and protecting a brand’s reputation? You’ve worked in China, Hong Kong, Singapore and more. Does PR differ across countries? If so, how? Are you prepared for crises?

Local 120

Local Retail Newspapers Sports 120

5W PR

MARCH 26, 2024

Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

Beyond PR

APRIL 3, 2018

This is partially attributed to the evolution of how we send releases, who they are sent to, and the ever-growing types of influencers that have a hand in shaping your company brand and reputation. Extension of Your Company Website And Blog. EXAMPLE: Marriott Promotes Their Corporate Blog. Incorporate Embedded Multimedia.

Strategy 72

Strategy Education Resources Examples 72

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. White papers. People are more eager to trust content from reputable sources. Improves brand reputation. That’s why you need to do more than just blogging. What does it include?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold. The products for bloggers (and businesses with blogs) look good. Representatives from follow.it

Google 112

Google Tools Analytics Blogging 112

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. For many B2B marketing shops, content marketing just means putting stuff up on a website under the blog section. The Aesthetics of Text: Writing Readable Blog Posts. Guess which one wins?

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. Thought leaders provide timely, relevant content in useful forms.

Leadership 52

Leadership Infographics Resources Social Media 52

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. When I first started, blog posts and white papers saved me! Certifications are a key part of every class.

Social Media 88

Social Media Media Resources Creativity 88

Victorious PR

MARCH 30, 2023

Managing Reputation Maintaining a strong reputation is crucial for any brand. By staying on top of their brand’s reputation, entrepreneurs can ensure that they are always presenting themselves in the best possible light. There’s no such thing as guaranteed press, so getting the best PR company makes all the difference.

Branding 52

Branding Brand Reputation Crisis Management 52