Cision

NOVEMBER 14, 2019

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news.

Retail 120

Retail Industry Blogging Media 120

5W PR

OCTOBER 22, 2024

Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. These statistics highlight the power of retail media as a consistent, long-term strategy. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.

Storytelling 284

Storytelling B2C Retail Measurement 284

Cision

NOVEMBER 23, 2020

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more.

Retail 120

Retail Media Blogging 120

Cision

NOVEMBER 23, 2020

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more.

Retail 120

Retail Media Blogging 120

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Cision

FEBRUARY 3, 2020

Darcie Moran joins the Detroit Free Press, Gabriela Barkho new at Modern Retail, and more.

Retail 120

Retail Media Blogging 120

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Take every question your company gets asked and consider writing a blog post to answer it. Let’s dig right in. Finding keywords.

Blogging 111

Blogging SEO Web Google 111

5W PR

JANUARY 2, 2025

Company News: Milestones like retail expansions or brand ambassador announcements provide opportunities to celebrate and share your brands journey while building excitement for the future. The post When to Host a Beauty Event as a Public Relations Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Strategy Publicity Retail 78

Ronn Torossian

NOVEMBER 20, 2017

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant. Meanwhile, Best Buy, … READ MORE ».

Retail 150

Retail Blogging Marketing 150

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers. This approach drives traffic and strengthens retail relationships.

Retail 78

Retail Case Study Storytelling Creativity 78

Ronn Torossian

DECEMBER 14, 2018

It’s the holiday season, which also means it’s the season for retail and e-commerce. retail sales for the last two months of 2017 amounted to more than $108 billion. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you’re […].

Retail 150

Retail Marketing Analytics Blogging 150

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. I certainly found his answers helpful, publishing them as a Q&A blog post in February titled What Canadian PR Agencies Should Know About New Anti-Spam Legislation. Content Marketing Lesson #1: Make it useful and timely.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

5W PR

OCTOBER 15, 2024

Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience. Use displays, banners, and other materials to promote the product at retail locations. Optimize the business website and content for search engines (SEO) to rank higher in search engine results pages (SERPs).

Product Launch 78

Product Launch Consumer Strategy Marketing 78

PRSay

NOVEMBER 25, 2024

Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Build and leverage your network. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. >>> Subscribe by email for free: Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Film 93

Film Retail Course Pitching 93

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

Ronn Torossian

JANUARY 2, 2018

Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. The post 3 Major PR Misfires in 2017 appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some companies had an incredible 2017.

Retail 150

Retail Blogging Branding Brand 150

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 125

SEO Case Study Conference Retail 125

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Insurance 223

Cision

JANUARY 10, 2018

His team of web developers operates in a specific ecommerce niche — they help retailers running stores on the Shopify platform improve sales with conversion-driven data. We stock our blog with articles discussing trends, addressing concerns, and offering insight that is helpful to our customers.

Branding 254

Branding Brand Web Content Marketing 254

PR in High Definition

OCTOBER 26, 2020

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Retail has pressed its ‘transform me now’ button and technology is the answer to many of these problems.

Retail 62

Retail Reputation Transportation Technology 62

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

SEPTEMBER 29, 2020

When it comes to favorable shopping methods, adjusted store hours and closings, several major retailers have decided to keep their doors shut on Black Friday, lending to the idea that online will be the preferred method of shopping. The post Holiday Shopping Survey appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Survey 158

Survey Retail Consumer Agency 158

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Stern + Associates

FEBRUARY 9, 2015

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates. Blog Brand Messaging brand value customers radioshack retail'

Retail 48

Retail Blogging Branding Brand 48

Cision

APRIL 13, 2020

Ryan Neal joins Financial Planning, Corbin Hiar switches beats at E&E News, and more.

Financial 120

Financial Retail Media Blogging 120

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section.

Community 206

Community Nonprofit Conference Social Media 206

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. Corporate comms is probably already doing some informal earned media amplification through social media channels, email, newsletters or the company blog. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

5W PR

MARCH 17, 2025

One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%. The post Proactive Cybersecurity: Building Your Defense Before Crisis Strikes appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis System Analytics Analysis 78

5W PR

FEBRUARY 16, 2025

The beauty retailer holds monthly virtual meetups with its partner community, sharing upcoming launches, gathering feedback, and fostering collaboration between influencers. The post Building Long-Term Influencer Partnerships: A Strategic Shift in Brand Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 78

Brand Branding Marketing Guidelines 78

NewsWhip

APRIL 6, 2023

Every month we look at the top 250 brand stories for this blog, so although Costco’s pie had the most engaged article of the bunch, Hidden Valley was actually covered more widely over the month, with several articles earning a smaller amount of engagement individually, but totaling more than Costco overall.

Retail 78

Retail Brand Branding Local 78

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233