ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

Cision

DECEMBER 19, 2017

Not Integrating SEO into Your Content Marketing. Any content marketing strategy that doesn’t integrate SEO isn’t complete. The following few facts establish why: The top two online activities are search and email — in other words, as hot and hip as social media is, most people start with search.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

SEO 138

SEO Strategy Branding Brand 138

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Businesses use different media to tell their story in this evolving PR environment, but press releases REMAIN an effective and trustworthy source of information for companies big and small. Is it enough to post it on your own website or blog ? SEO value: Since Google made press releases nofollow links, SEO impact is less likely.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights. Be present on key social media platforms, and post proactively.

Reputation 185

Reputation SEO Web Community 185

Onclusive

JUNE 17, 2020

Given the increased emphasis on controlling the narrative, it’s no surprise that companies are turning toward owned media options more than ever before. To that end, we’ve compiled the most effective owned media strategies for the modern communicator. Make it worth their while: give something of value.

Strategy 273

Strategy Media Television Content Marketing 273

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Google continuously updates its algorithms to rank blog posts and web pages. Align your SEO strategy with audience research.

SEO 126

SEO Strategy Google Engineering 126

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Read on for three tips to turn a social media crisis into a PR win. Address The Issue Clearly And Quickly.

Crisis 271

Crisis Branding Brand How To 271

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. As the power of digital and social media has soared, they see new opportunities. Many have paid-media envy, because it looks easy. Positive press drives SEO.

SEO 227

SEO Agency Policies Reputation 227

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. A release shouldn’t be distributed strictly for SEO purposes, but it should be a consideration. not only with the media, but with the general public, depending on context. Yet a press release can still offer benefits.

SEO 221

SEO Data B2B Writing 221

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience.

SEO 85

SEO Mobile Engineering Ethics 85

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 89

SEO Engineering Content Marketing Google 89

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Is Local Search Important for SEO? Here’s what to know in 2024.

Local 80

Local SEO Strategy How To 80

5W PR

JUNE 3, 2024

However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR. SEO and B2B Tech PR SEO forms the bedrock of organic visibility. Technical SEO Ensuring the website is mobile-friendly, fast-loading, and possesses a clean and crawlable structure for search engines.

SEO 78

SEO B2B Engineering Leadership 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Melissa Agnes

SEPTEMBER 4, 2020

Furthermore, if someone were to publish something negative about you online—be it negative allegations, unwanted news stories, harmful social media attacks, defamation, or a crisis for the very organization for which you work—how confident are you that your online reputation, your good name, would withstand such an attack?

Branding 234

Branding Brand Reputation Crisis 234

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals?

Community 206

Community Nonprofit Conference Social Media 206

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Both MOZ and SEMRush provide SEO software for a fee, and have different features from Google’s tool. Get Feedback and Alignment.

Branding 208

Branding Brand How To SEO 208

ImPRessions - Crenshaw Communications

MARCH 14, 2019

This can hurt your SEO and confuse readers who regularly follow the company. First is your own website or blog, where you can drive traffic through paid advertising, email newsletter or social media. The biggest benefit of a newswire service is the SEO value. Where to distribute a release.

SEO 204

SEO Writing Advertising Advertising 204

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Talking to people is how I made it on this blog! How should Pepsi have addressed its social media followers? So, it definitely works :-).

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. The updates rewarded quality content and penalized spammy SEO tricks that had propelled dubious websites to page one of the search rankings.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Cision

MAY 25, 2017

She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.” ” Editor-in-Chief of CMO.com , Tim Moran, had a unique perspective on what owned media needs to do moving forward. No one wants to read a blog post that just raves about how great a product is.

Advertising 272

Advertising Advertising Storytelling Media 272

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. See more articles on our Insights Blog. The idea of steep inclines and plateaus is instructive for a number of reasons: When we are going up the incline it is the time we learn the most and fastest.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. It quickly scans a webpage and identifies broken links, which is crucial for SEO and user experience.

SEO 83

SEO Web Tools Analysis 83

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. Create Content That Your Audience Will Love.

How To 129

How To Content Marketing Engineering Advertising 129

Prohibition

SEPTEMBER 19, 2024

Enter SEO (Search Engine Optimisation). By blending effective SEO strategies with press release writing, you can not only increase visibility but also ensure your message reaches the right audience. Optimised Headlines and Subheadings Crafting a compelling, SEO-driven headline is crucial.

SEO 62

SEO Engineering B2C Writing 62