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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Look for hashtags at meetings, workshops and conferences.

Twitter 347
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. This was an important question and one that should be explored beyond one student or one blog post.

Community 148
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Promoting STEM Toys With PR Strategies

5W PR

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

Offer Unique Experiences Create opportunities for travelers to connect with local cultures and environments through activities like volunteering, cultural workshops, and eco-tours. Utilize Social Media Use social media platforms to connect with eco-conscious travelers, share inspiring content, and respond to inquiries.

Travel 78
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Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Its mission?

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Influencer Marketing in the Alcohol Industry: Collaborating with Mixologists and Bartenders

5W PR

Mixologists’ and bartenders’ social media posts can significantly increase a brand’s visibility, especially on platforms like Instagram and TikTok, where visual content is highly engaging. Additionally, hosting events or workshops with influencers can generate buzz and attract new customers.