Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Seek internal experts.

Strategy 418

Strategy Media Advertising Advertising 418

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. DO use the power of the #hashtag.

Twitter 347

Twitter Social Media Community Conference 347

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Prakkypedia

MARCH 1, 2021

If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. They’re writing columns for clients, blogs, letters, newsletters, reports, social media stories, speeches and more.

Writing 148

Writing Crisis Management Course Crisis 148

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Writing & Editing of Miscellaneous PR Assets. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. Onclusive’s research tool, Research Trends , helps communications professionals understand what is trending in the media and on social platforms. Your messaging and your story are the heart of your PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Garrett Public Relations

JANUARY 19, 2020

The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Social Media 216

Social Media Tools Small Business Media 216

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Cision

AUGUST 30, 2017

Write Great Content. This might go without saying, but your very first step in attracting the attention of an influencer is to write something they would want to share with their readers. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. Add Images.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

JULY 28, 2014

Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. There are certain times of the day you can designate to social media participation, so that it doesn’t become all consuming for you. Find your best times to be on Facebook Twitter, Instagram, LinkedIn, etc.,

Meeting 341

Meeting Interviews Software Energy 341

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Start research and writing a byline for my Trustmark client. Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. Blog post research.

Social Media 157

Social Media Media LinkedIn Tourism 157

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Media Coverage Once your press release is distributed, media outlets may decide to cover your story.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Branding 256

Branding Brand Social Media Employee 256

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

FEBRUARY 22, 2017

Share it on social media. Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. Pro tip: Tag the media outlet or writer (or both!) Include it on your website or blog.

How To 245

How To Media Report Social Media 245

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

Social Media 104

Social Media Examples Guidelines Media 104

Remote PR Jobs

JULY 19, 2024

Social Media and Online Presence As any experienced PR professional knows, building a strong online presence and leveraging social media can attract clients both local and nationwide to your services. Testimonials: Collect and display testimonials from happy clients on your website and social media profiles.

Case Study 246

Case Study Conference Local Trade Shows 246

Cision

JUNE 16, 2017

As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Social Media.

Communications 250

Communications How To Telecommunications Employee 250

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Deirdre Breakenridge

OCTOBER 21, 2019

A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. Record a few snippets of the show on your phone and post it to your social media or website. If you have any other Pearson Podcast connections, be sure to connect with me on social media so we can compare notes!

Social Media 268

Social Media Film Construction Television 268

Cision

JULY 10, 2017

Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Where to listen: Social media is your top listening post for your prospects, though the conversation will vary depending on the channel. Your Customers. It’s only getting worse.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. The answer used to be through sophisticated boolean queries.

Training 399

Training Video Analysis Data 399

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Figure out a social media content strategy. Here are some ideas: Write useful blog posts and post the links in your social content. Small businesses can reach out via online meetings and social media.

Crisis 225

Crisis How To Small Business Social Media 225

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. The attention for this story might not be surprising since it involves media and big tech. It led to a lot of comments and chatter on social media, and teeth gnashing about the state and future of media and PR.

Leadership 282

Leadership Social Media Facebook Trends 282

Cision

JANUARY 11, 2018

If you have an event or celebrity to promote in a major media market radio may be the way to go. How Successful Journalists Use Social Media. Journalists are increasingly using social media. In fact, 73 percent of journalists reported using social media for their work daily.

Communications 225

Communications Marketing Radio Airlines 225

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. Take a look at the topics of content you’ve already created, like blogs, social media posts, and podcast episodes, for inspiration.

Writing 108

Writing Case Study Study Branding 108

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390