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One of the best parts of my job involves conducting storytellingworkshops. I’m constantly refining the package shared with participants in our workshops for business storytelling. Enter storytelling stage left. In the spirit of full disclosure, McCall Smith won me over when he stopped by the blog a few years back.
Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. But when I write for the PRSay blog, I get a little more leeway. William Zinsser was wrong. After that, comes the hard part: cutting it to three. Communicators have been following that advice since the book was published in 1976.
By taking liberties with the Budweiser Puppy Love video in my storytellingworkshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? No bad stuff?
I started the New Year with a vision board workshop. Creative : Steal a technique from fiction writers, like storytelling or metaphor. A few years ago, Groove HQ ran an A/B test on a blog post. Theres something so soothing about cutting and pasting IRL.) You only have one chance to draw readers into your message.
StorytellingStorytelling is a powerful tool in lifestyle marketing. By hosting pop-up shops, events, or workshops, brands can create a sense of community and foster brand loyalty. They might organize a workshop on makeup techniques or skincare routines, educating customers and building brand trust.
It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What started as a simple blog, soon became a movement.
Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1
Authentic Storytelling Craft compelling stories that highlight the unique cultural, historical, and natural attributes of the destination. Use storytelling to evoke emotions and inspire travelers to choose responsible travel. Showcase how sustainable tourism initiatives benefit local communities and the environment.
With role-specific workshops to choose from, along with world-renowned speakers, you’ll come away with actionable goals and tactics to achieve them. Plan on expert talks, case study presentations, and practical workshops. Dates: April 5 – 7, 2020. Location: Hartford, CT. Dates: April 15 – 17, 2020. Location: San Jose, CA.
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.
How important is multimedia storytelling (video, design and photography)? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement. Its mission?
The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH. Content Marketing Conference.
From The Crisis Intelligence Blog. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention.
By crafting op-eds, blog posts, and whitepapers on trending topics such as telemedicine, health equity, or cutting-edge treatments, you demonstrate expertise and authority in the field. When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. At Landis Communications Inc. ,
Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytellingworkshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. Uncategorized radio outreach SEO VentureBeat visual storytelling' That’s what I thought.
Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling. You’re in the right place!
The Power of GenAI Tools Content Creation and Personalization : ChatGPT : This conversational AI can generate engaging and tailored content for blogs, social media, and email campaigns, making it easier to maintain a consistent brand voice. Hands-On Practice : Experiment with these tools to understand their capabilities and limitations.
The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytellingworkshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.
While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.
As a communicator of 30 years, I want to make sure that any workshops, training, speaking and the courses I develop will always stress helpful, ethical, communication with EQ in the driver’s seat. Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. In a nutshell, you have to FEEL First!
This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. 5 Sarah Arrow.
Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytellingworkshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!
Traffic to your content ships (owned online sites like your website, landing page or blog). 13 visual storytelling tips and the. Social Media Workshop presentation. Social Media Workshop with Paul Maccabee and Christina Milanowski from. Source: Rebecca Zenefski ). Social Media Is the Means to Many Success Metrics.
Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. This could include sponsoring conferences, workshops, or online communities dedicated to sobriety and mindful living.
Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. During a storytellingworkshop with CEO Lou Hoffman, we learned about the different storytelling techniques and how to apply them to technology PR.
Complementing this organic sharing, Microsoft’s mental health initiative, Microsoft Cares, provides a range of resources, including in-person, digital, and telephone counseling, alongside support groups and workshops, available to all employees. Content Authenticity Statement: 95% of this blog article was written by me, a human.
Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experiences. Storytelling Authentic storytelling is the cornerstone of successful travel PR campaigns.
While Solo PR Pros know the value of storytelling, Lisa Gerber has made it her superpower. I could not stop thinking about it and am thrilled that she is allowing us to repost on the blog today. And if you want to tap into Lisa’s superpower, reach out to her to chat about her half-day workshops. Read on for the full post.
And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytellingworkshop, I received some of the best advice to date – practice your creative writing everywhere. The post Practicing Creativity appeared first on "What's HAppening" Blog.
Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. Experiential marketing Creating events, workshops, or contests that embody the lifestyle promoted by the brand is essential.
Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.
Designing workshops and material. Service storytelling We shared everything we learned. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience.
Storytelling Every research study has a story behind it. Storytelling humanizes the research and makes it relatable. Community engagement Hosting workshops, webinars, or town hall sessions where researchers interact directly with the community can foster a deeper understanding of the research and address any questions or concerns.
This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. The best advice I’ve received during my internship was during the workshop with Lou. The post Let’s Discuss Over Zoom appeared first on "What's HAppening" Blog.
From digital detox getaways in remote nature reserves to mindfulness workshops led by local healers, travelers seek immersive wellness experiences that rejuvenate the body, mind, and soul, fostering a deeper connection to self and surroundings.
This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.
When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories connect.
It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Wanna Subscribe? Shall We Tweet?
I ran into this again during my “ Secrets of Media Relations Masters ” workshop. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging. He got great traction with it.
Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Oh, one other thing: my blog = my sandbox. Here are three. Wanna Subscribe?
Even when I am reading blogs or catching up on Reader. Storytelling is the magic ingredient that gets people engaged. Stephanie Krol said: And PR + social media lived happily ever after- great blog @shonali How Reading Fairy Tales Can Improve PR [link] via @shonali [.] So much noise with so little purpose. Wanna Subscribe?
I am extremely proud and grateful for the opportunity to be a track and field athlete, and using early tools for the internet and blogging to get my story across. I even did some guest blogging for sites like Trackshark and Dyestat. on Saturday, June 10, 2006. Photo by Kirby Lee/WireImage). You also need to create your own media.
This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. She holds a B.A. in Philosophy from Loyola University Chicago, and an M.A. rebekahiliff.
This role is connected to many communications avenues – our Room & Board Careers website , our employer-related social media channels, developing employer brand-related content for our blog and social media sites, producing collateral and more. But one thing that ties into so many of my upcoming projects is storytelling.
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