5W PR

DECEMBER 11, 2024

Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing.

Video 78

Video Brand Branding Marketing 78

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. To ensure its success, a well-crafted marketing campaign is essential.

Video 78

Video How To Marketing Television 78

Sword and the Script

OCTOBER 29, 2024

A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Publish at least once a week (2-5x is better), do it consistently and on deadline – rather than whenever you get to it. Over time you can add volume.

Marketing 216

Marketing eBook Guidelines B2B 216

Business Wire

JULY 13, 2023

The use of multimedia by marketing and PR pros, especially videos , is only going to increase in the future. Multimedia can increase the accessibility of news by breaking down technical language, presenting it in an easily digestible way, and generating clicks without sacrificing factual content.

Blogging 267

Blogging How To Instagram Video 267

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

AUGUST 5, 2021

They have become a great place for online marketing where users can promote their business blog. The post Social media videos—10 things you have to know appeared first on Agility PR Solutions. The main advantage of any social network is that it’s free, allowing users to promote their company without paying for ads. […].

Social Media 170

Social Media Video Media Instagram 170

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). B2B marketing video. 75% of US adults spend “up to 2 hours per day watching short videos” and “video uploads on LinkedIn” are “up 45% year over year.” ( source ) 14. source ) 13.

B2B 181

B2B Survey Marketing Analysis 181

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. The average consumer’s attention span is short.

Video 148

Video Brand Branding Instagram 148

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Video 125

Video Strategy Marketing Instagram 125

Agility PR Solutions

NOVEMBER 12, 2024

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially.

Web 105

Web Video Social Media Blogging 105

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 173

Blogging B2B Software SEO 173

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option.

Social Media 323

Social Media B2B Media Video 323

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. March: Revisit Your Best Content. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 105

Content Marketing Industry Marketing Education 105

ReimaginePR

NOVEMBER 1, 2020

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

How To 317

How To Video Interviews Meeting 317

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Here’s a little more info in my video detailing the FEEL-First Approach to your communications. Do you really know who you’re trying to reach and engage? FEEL First Before You Communicate.

Infographics 246

Infographics Ethics Video Social Media 246

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn.

Case Study 390

Case Study B2B Study Interviews 390

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

5W PR

DECEMBER 28, 2024

By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic. For instance, a blog post titled “Mastering Blackjack: Essential Tips for Beginners” can target individuals new to the game, driving them to the casino’s website.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Poll responses can spur the creation of a blog post or an article that addresses the subject at hand, providing you with even more content! Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

JANUARY 21, 2025

Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. I started a blog to provide hands-on learning about content marketing and social media. For example, one item thats on my list for this year is video editing.

Google 157

Google Course Survey YouTube 157

5W PR

JANUARY 24, 2025

Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style. The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 109

Social Media Brand Branding Crisis Management 109

Cision

MAY 11, 2017

Livestream video. Blogging is great for sharing information, but if it’s two-way conversation and engagement you want, livestreaming is the way to go. Complement your announcements and content and take the topic to live video so you can answer comments and questions live. This defeats the purpose.

Publicity 305

Publicity How To Social Media Video 305

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth. Remember that effective STEM toy PR builds trust while inspiring both learning and play.

Strategy 78

Strategy Education Video Storytelling 78

Sword and the Script

DECEMBER 3, 2024

Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” Propel is often on my list of recommended tools PR folks should check out.

Software 176

Software Measurement B2B Training 176

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. Use animation to bring stories to life, especially for picture books.

Industry 78

Industry Apparel Print Marketing 78

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Hotels 370

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Here is a video I did to help you find the right journalists. Do you have a blog? Here’s a video I did on social listening to help you pay attention to what others are saying.

Publicity 225

Publicity Marketing Video YouTube 225

Cision

NOVEMBER 7, 2017

With this AdTech-like tracking capability, comms professionals can now track a single press release view or influencer blog post view all the way through to a lead or shopping cart conversion. Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

PR for Anyone

OCTOBER 27, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Create and post a video.

Real Estate 227

Real Estate How To Infographics Video 227