Sword and the Script

OCTOBER 29, 2024

The same is true for webinars, which is a second example. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. A third example of a program is running a corporate blog like a news site. Maybe your team can only handle one ebook a quarter. That’s fine to start with.

Marketing 215

Marketing eBook Guidelines B2B 215

Business Wire

FEBRUARY 23, 2021

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers.

Blogging 303

Blogging Education Publicity 303

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue.

Media 370

Media Advertising Advertising Corporate 370

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 325

Report Blogging Pitching Company 325

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 150

B2B Marketing Leadership Study 150

Business Wire

MARCH 14, 2024

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 261

Blogging Journalism Community Industry 261

Business Wire

APRIL 15, 2020

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW. That question inspired us to bring these experts together.

Agency 244

Agency Blogging Writing Publicity 244

Cision

MARCH 15, 2021

Get more out of your earned media efforts.

How To 368

How To Media Blogging 368

Cision

JULY 6, 2017

Blogging can (and should) do more than just update readers on the latest news and events of the day. How to Collect Quality Leads for Your Blog. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. You’re an infopreneur with exclusive blog content.

Blogging 168

Blogging How To Privacy Mobile 168

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Webinars are working. Marketers saw “a 56% increase in requests for a demo” stemming from webinars based on an analysis of 2023 data. >>> Need an extra pair of hands? Top channels.

B2B 180

B2B Survey Marketing Analysis 180

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating. Following this webinar we’ll share a worksheet to guide you through building a PR business case.

How To 396

How To Measurement Writing Data 396

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

The Resolution Blog

APRIL 30, 2020

We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help.

Measurement 296

Measurement Blogging Industry Strategy 296

Contently - Strategy

OCTOBER 5, 2020

Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). In 2019, we decided to add a thin banner to the top of our homepage to promote upcoming resources and webinars. Making some changes.

Advertising 133

Advertising Advertising Real Estate Travel 133

The Resolution Blog

NOVEMBER 4, 2024

So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. PR and SEO are more connected than ever. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet.

SEO 156

SEO Google Digital PR Brand 156

Cision

APRIL 1, 2020

Our PR Manager's takeaways from a recent webinar hosted by PR Couture, a resource and blog for PR and marketing professionals.

Resources 274

Resources Blogging Marketing 274

Cision

MARCH 8, 2021

PR pros from top brands on how they integrate social media and comms.

Social Media 227

Social Media Media Brand Branding 227

HMA Public Relations

SEPTEMBER 8, 2023

Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Abbie Fink on key elements for a successful webinar.

Internal 105

Internal International Blogging Strategy 105

Business Wire

FEBRUARY 1, 2021

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.

Healthcare 195

Healthcare Blogging Company 195

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Next week in our 4-part blog series, we’ll review best practices for making your corporate reputation with PESTLE—you don’t want to miss it! Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. And to learn more about PR measurement, register for our upcoming webinar below. Set your goals. Define your KPIs.

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. 20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events. The post The Top 10 Most Popular Blog Posts on Sword and the Script for 2021 appeared first on Sword and the Script. See you next year!

Blogging 159

Blogging Software Google Content Marketing 159

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

MARCH 2, 2025

Webinars provide another powerful platform for showcasing thought leadership. Regular webinar series focusing on specific technology domains help build sustained audience engagement over time. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar next week on Thursday, April 30th!

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. Inside, you’ll also find the links to each webinar recording, which you can watch on demand at your convenience.

Industry 221

Industry Crisis Management Measurement Data 221

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Live video is also growing in popularity, and it’s an optimal tool for driving B2B content like webinars and Q&As. Have the influencer be a host for a webinar. Note the common themes and tone on your website, blogs, social posts, and other marketing material. Host a live Q&A on Facebook and Instagram.

Social Media 323

Social Media B2B Media Video 323

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JULY 13, 2021

In our upcoming webinar, “How to Optimize Messaging & Soundbites To Drive Success,” we will discuss how NEO can help your business cut through the noise, differentiate itself and accelerate future growth. A list of articles that include your messaging doesn’t tell the whole story. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar this Thursday, April 30th! We grew the team from two to six, not including my role!

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Remote PR Jobs

SEPTEMBER 27, 2024

Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Q&A Sessions: Host live social media sessions or webinars to provide more information about your announcement. Email Responses: Address any feedback from your mailing list or media contacts.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Content Distribution & Amplification.

Case Study 210

Case Study How To Infographics SEO 210

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. This means that pitching must start with the right data and end with measurement.

Pitching 370

Pitching Data Privacy Writing 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

If a new company’s brand name and an executive’s name turn up over and over at industry conferences, on podcasts or webinars, visibility and credibility will naturally grow in the minds of buyers. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334