Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. The white paper has its own specific audience and purpose that separates it from other PR content. A blog-eat-blog world . Less is more. The long game. Making your case to hoist the trophy.

Case Study 231

Case Study Writing Pitching SEO 231

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

JANUARY 9, 2018

Blog Content Creation. These three benchmarks go hand-in-hand; and on paper, it sounds very easy. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. White Papers. How to do it? Infographics.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

MARCH 2, 2025

Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

JANUARY 20, 2025

This can include articles, blog posts, white papers, webinars, presentations, and even podcasts. When a law firm consistently publishes insightful articles, white papers or presents at industry conferences, it demonstrates a deep understanding of complex legal issues.

Leadership 78

Leadership SEO Engineering Resources 78

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

Polaris

DECEMBER 7, 2014

Do you want to be better organized in your blogging? If you said yes, the solution is simple: get a blog editorial calendar. A blog editorial calendar is a calendar filled with the schedule of your upcoming posts. She’s best known for Birds on the Blog , a multi-author blog written by women with an interest in business.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Trade Shows 178

Cision

MAY 7, 2015

After all, everyone’s blogging, so how can you stand out? I am admittedly not a designer, and I don’t have the budget to hire a graphic artist for all my blog posts. You can use them on your blog, social media, email…anywhere. Sometimes a blog post isn’t enough, and your audience wants more meat.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

Melissa Agnes

OCTOBER 13, 2014

Agnes + Day offers two resources that address each of these questions, not to mention the numerous blog posts on the proper and strategic use of hashtags – both for campaigning and for crisis communication. Over the coming days and weeks I will be addressing these concerns through this blog. Answering these concerns.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. Marquee clients will often be glad to write a glowing testimonial – which the PR team will publish on the website, in blog posts, and on social channels.

SEO 125

SEO Case Study Conference Retail 125

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand.

Case Study 178

Case Study SEO Film Video 178

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

Cision

JULY 21, 2015

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. You can write knock-’em-dead content, but without a push from other places, your blog may see little to no traffic on its own.

Social Media 120

Social Media Blogging Media LinkedIn 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. This blog was originally published by Geoffrey Moore on LinkedIn. That’s what I think. What do you think?

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Include client quotes or thoughts.

How To 259

How To Social Media Product Launch Construction 259

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Blog Posts (All Lengths & Types). Yes, you know you need blog content on your business site. You’ll attract more people if you vary the lengths and types of blog posts. White papers & E-books. But it’s more than that. Interviews.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Sword and the Script

APRIL 18, 2023

Regular readers know this blog has covered many studies over the years (i.e. product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). here , here , here , and here ) that all continue to find B2B buyers are consuming ever more content.

B2B 178

B2B Study Consumer Report 178

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Mobile 120

Mobile Community Blogging Publicity 120

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

Writing 127

Writing Content Marketing Pitching Blogging 127

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For example, a company can distribute a press release for a new product, followed by a series of blog posts that detail specs or testimonials.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Blogs – an executive’s own, plus a commenting strategy for others. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. The post Building Credibility With PR In Defense Tech appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Government 60

Government Technology Case Study Leadership 60

Contently - Strategy

SEPTEMBER 10, 2024

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns).

Content Marketing 95

Content Marketing Trends How To Travel 95

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! A blog post, for example, might include a call to action for a related white paper. add tags to group similar content together (ex.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Just like a blog post or white paper, the video wasn’t designed to drive sales immediately. Get our free “Outside-The-Box Content Marketing for PR” white paper now! Infographic?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

ImPRessions - Crenshaw Communications

APRIL 12, 2018

An impressive resume, coupled with a track record of blogging or speaking on a given topic is often all it takes to launch a founder as an SME. Blog early and often. Additionally, the CEO could strive to guest post on trade industry blogs. See our earlier post for a deep dive into blogging best practices.

Leadership 149

Leadership B2B Tools Conference 149

Cision

APRIL 11, 2015

Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Is there a new app everyone is talking about?

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. This insight is important for card issuers rolling out chip cards to note. Here are three mobile-specific takeaways to consider: 1.

Mobile 120

Mobile Financial Retail Technology 120