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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment.

Google 157
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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. have become essential parts of the marketing and PR toolbox.

Training 399
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Top 10 Tech Blogs PR Needs To Follow

ImPRessions - Crenshaw Communications

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136
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Flack's Revenge - Untitled Article

Flack's Revenge

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. I’m writing a book on influencer marketing so part of it is R&D. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Instagram 214
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. What If Warren Buffett had a YouTube Channel? Blogs as a tool of corporate influence is flat to declining. . The post Study: Big Companies Lag at Blogging, Social Media appeared first on Sword and the Script.

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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts, the company said in a press release.

Software 159
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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. And perceptually, it has more weight than a regular blog post. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic.

eBook 219