Deirdre Breakenridge

MAY 1, 2019

Several of the topics and questions that will be answered by Matt and Ron and the #PRStudChat community include: Q1. You’re in Chicago, a major agency, corporate and non-profit center. What’s the job outlook feel like right now for PR and communications graduates and pros? You must think business acumen is important! PRStudChat.

Publicity 202

Publicity Community Blogging Twitter 202

Stephen Waddington

APRIL 23, 2019

#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. You can catch a replay of the webinar via the Comms School community on Facebook. You can catch a replay of the webinar via the Comms School community on Facebook.

Community 89

Community Twitter Facebook System 89

Waxing UnLyrical

FEBRUARY 17, 2017

Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week. What books, you ask? Why, these books, my Social PR-lovin’ friend, which I call The Social PR Trifecta Giveaway: “ Known ” by Mark W. Wouldn't you like to be in her kitchen?

Training 82

Training Exercises Banking Groups 82

PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. This insight underscores the effectiveness of storytelling in the corporate context. The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. This insight underscores the effectiveness of storytelling in the corporate context. The Significance of Clear and Transparent Investor Communications Transparency is non-negotiable in investor relations.

Corporate 78

Corporate Strategy Communications Storytelling 78

PRSay

MAY 25, 2021

As PR professionals, we understand that communication influences every aspect of a company. And it is crucial that we communicate to corporate leaders how DE&I affects the bottom line. Moreover, we can widen our target audiences to include diverse members of our communities.

Training 193

Training Policies Study Community 193

Wadds Inc.

OCTOBER 4, 2023

“The book has the cover of a cheap thriller, and it is written much like one. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. We got a lot right in both books, but we also had a couple of misses.

Branding 122

Branding Brand Reputation Financial 122

PR for Anyone

DECEMBER 19, 2023

Ash Beckham is a renowned author, corporate trainer, and accomplished keynote speaker with impactful TEDx Talks, such as “Coming Out of Your Closet,” that have over 15 million views. Find us on

Instagram 130

Instagram YouTube LinkedIn Corporate 130

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Last year, Jay Baer did a terrific interview with Mark Schaefer on his book, Return on Influence , and you should read both. List are subjective. Now, three things: 1.

Community 85

Community Nonprofit Twitter Measurement 85

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Wadds Inc.

JANUARY 26, 2023

These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. (A A huge miss of the two books was the way in which social media has been weaponised and used to spread misinformation and create polarisation, but that’s another story for another day).

Pitching 124

Pitching Media Print Social Media 124

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Stephen Waddington

OCTOBER 9, 2018

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Digital communication has become a war zone. Radical transparency is a clear point of difference that is rising up both the consumer and corporate agenda.

Branding 109

Branding Brand Privacy Hotels 109

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To I’ve created a methodology called Corporate DNA. Cunningham describes the two elements of creating a company’s Corporate DNA: “I categorize companies into three categories: product-oriented companies, customer-oriented companies and concept-oriented companies.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

JUNE 8, 2015

The answer is corporate social responsibility (CSR). Get people to volunteer by making it an opportunity to have fun and give back to the community. If you’re working in the local community, share updates and photos. How is Mrs. MacGregor’s community garden coming along? MacGregor’s community garden coming along?

Employee 120

Employee Consumer Banking Local 120

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Where these two networks excel, though, is that they all have communities that are open for the public to join and engage. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

JANUARY 3, 2024

In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limited share of success. She also reflects on her own journey, from breaking free of corporate constraints to embracing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130

Sword and the Script

NOVEMBER 21, 2023

Investments rarely lead to quick wins, so the analyst community is saying that spending on advertising affects a brand far beyond the parameters of a campaign. In the premise tech environment of yesteryear, most corporate tech spending used to go on the balance sheet because these are assets. click image for higher resolution) 3.

Financial 174

Financial Marketing Survey B2B 174

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. Press releases are well understood in organisations and used as a general-purpose form of communication.

Industry 153

Industry Publicity Agency Community 153

Deirdre Breakenridge

FEBRUARY 2, 2015

The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. My answer was, “No. The conditions for success have changed.”.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Sword and the Script

DECEMBER 16, 2014

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business. Participation marketing.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Prowly

APRIL 10, 2025

This means delivering value but also building a community and interacting with it. This way, you will be able to build community. It was a by-the-book reaction. TRY PROWLY FOR 7 DAYS FREE What makes a statement effective vs. corporate jargon (with apology framework) It is not just about being sorry.

Social Media 104

Social Media Reputation How To Media 104

PR for Anyone

DECEMBER 19, 2023

Ash Beckham, a celebrated author, corporate trainer, and captivating keynote speaker, brings a wealth of experience to the table, including powerful TEDx Talks like “Coming Out of Your Closet,” which have amassed over 15 million views. Fostering Genuine Curiosity Leads to Empathy The conversation turns to Ash’s powerful book, “Step Up.”

Corporate 130

Corporate Internal International Community 130

Wadds Inc.

SEPTEMBER 22, 2024

Back to Basics - Culture, Community and Creativity was the theme of PRAXIS in Pune that took place this weekend. Community is an important public relations strategy. The alignment between community and public relations was set out by Dean Kruckeberg and Kenneth Starck in 1998 in their book Public Relations and Community.

Community 52

Community Sports Internal International 52

Waxing UnLyrical

MAY 22, 2013

I don’t do a lot of book reviews here at WUL. For one thing, most business books are dreary reads (yes, I said it), and dreary reads are, for me, slow ones. The other reason is that I don’t think of myself as a book critic. This is probably why I don’t get asked to do a lot of book reviews.

Handbook 98

Handbook Reputation Nonprofit Privacy 98

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

Measurement 106

Measurement Corporate Survey Viral 106

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. Melissa Vela-Williamson, MVW Communications. 1 business goal for 2022 is to publish my public relations book! This public relations book will focus on helping students and journalists of color enter the field successfully. 5 solo PR pros share their No.

Writing 96

Writing Community Storytelling Education 96

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 85

Video SEO Skype B2C 85

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 118

Policies Energy Government Crisis 118

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 91

Nonprofit Measurement Case Study Study 91

Mindful Marketing

AUGUST 9, 2019

Not knowing any English proved to be a formidable social barrier, but a caring teacher helped him overcome the obstacle by using a book about basketball to encourage him to read. For every book kids read, they receive $3. Why, then, doesn’t City Cuts simply let kids borrow books to take home and read on their own time?

Corporate 86

Corporate Banking Sports Community 86

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Branding 128

Branding Brand Reputation Corporate 128

Waxing UnLyrical

FEBRUARY 8, 2013

Typically, even if I have a look at those videos or photos (often it’s a snarky someecard … yes, I have a lot of snarky friends), I don’t actually comment or like it myself, because then I get caught up in those annoying notifications of what seems to be every single one of those 1B active users of the Book. And again.

YouTube 94

YouTube Video Facebook LinkedIn 94

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. Reading her books in prison had a real impact on me.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

DECEMBER 13, 2013

Books that will round you out: 1. I waxed lyrical about Lee’s book last year, and it is really one of the best business books you can buy, either for yourself or as a gift (or both!). It’s an elegant and quick read (and you know me, I don’t WUL about a ton of business books). You must read this book.

Conference 110

Conference Hotels Privacy Resources 110

PR Conversations

JANUARY 29, 2015

James W Irwin, author of the next chapter being serialised from the 1948 book, Your Public Relations, was a member of one such group, The Wise Men , an invitation-only network of PR counsellors informally founded in 1938 in the New York apartment of John W Hill, another of the book’s authors.

Community 40

Community Employee Local Groups 40