Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. Establishing community-engagement goals When businesses embrace a community focus , they can gain a variety of benefits. Nevertheless, effective community engagement won’t take the same shape for every company.

Community 92

Community How To Marketing Data 92

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. It reflects what the community considers to be important. She’s also my partner.

Handbook 114

Handbook Community Print Writing 114

Wadds Inc.

JANUARY 26, 2023

Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. These books predicted almost everything that we now know about the impact of social media on organisational or corporate communications. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Communications Conversations

OCTOBER 29, 2014

Those that poo-poo print newspapers claim they can get their news elsewhere on the web. People who (hopefully) care about the community they live in. Or, it might mean sifting through the book reviews. Now, I know the print newspaper has its downsides. I love holding the paper in my hand and reading it.

Newspapers 152

Newspapers Print Local Instagram 152

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books. Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

Enterprise 227

Enterprise Agency Radio Fashion 227

Sword and the Script

DECEMBER 16, 2014

In my view this is a well-grounded strategy for business leaders who take the time to understand the media landscape shake up – and the opportunity in developing a community. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business. Participation marketing.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Stuart Bruce

OCTOBER 1, 2015

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. Like the first PRstack #1 book the content was sourced from volunteers working in public relations each of whom contributed a different chapter.

Strategy 60

Strategy How To Print eBook 60

Deirdre Breakenridge

FEBRUARY 2, 2015

The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. During the call Gini asked me, “If you were to do it again, would you grow your social media community on LinkedIn?”. My answer was, “No. The conditions for success have changed.”.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Wadds Inc.

AUGUST 15, 2023

The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 105

Communications Community Crisis Film 105

Karen Freberg

AUGUST 12, 2018

Official launching of my book. This was the first time I was able to see my book in print, and I felt like it was my academic baby! I had a lot of emotions when I first saw my book (my good friend and collaborator Carolyn got me into the exhibit hall early so I could see it in person!). This is REAL!

Meeting 50

Meeting Conference Social Media Community 50

Rock the Status Quo

DECEMBER 2, 2014

I write for three specific reasons – to gain an audience to learn with, to do my part improving the PR industry through education, and to build an audience for my book. This is true for bloggers, media platforms, print publications – everyone who publishes any form of content. It’s missing “the why.”

Pitching 157

Pitching Twitter Print Software 157

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Stephen Waddington

NOVEMBER 15, 2018

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. The CIPR exists because of the commitment of its volunteer community.

Community 76

Community Print Small Business Government 76

Waxing UnLyrical

JUNE 15, 2016

I thought, “A children’s book… seriously?” I envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader.

Facebook 40

Facebook Community Writing Local 40

Stephen Waddington

DECEMBER 6, 2017

Today we’ve published a list of contributions to Platinum, the book that will be published next year. We needn’t have worried when we crowdsourced contributions from CIPR members in October for Platinum , a book that will form part of the CIPR’s 70th Anniversary celebrations next year. They rose magnificently to the challenge.

Print 0

Print Community Leadership Creativity 0

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. In fact, it’s not an editorial placement at all. ESG outlook.

Software 150

Software Case Study Advertising Advertising 150

Cision

JUNE 14, 2016

It has the added benefit of letting you know how your competition is communicating with and marketing to its customers. If you think that print journalism is dead, I’ll share that I learned about a specific tech tool this weekend not from a Google Alerts or from an RSS feed, but from The New York Times. Google Trends.

Google 120

Google Newspapers Trends Print 120

Sword and the Script

JUNE 25, 2019

So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. They wanted print coverage and would regularly frame and display significant coverage. There has also been a massive change in the influence of web-based outlets.

Branding 128

Branding Brand Reputation Corporate 128

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

PR 20/20

MAY 19, 2020

The following is an excerpt from Joe’s new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. It includes 13 strategies marketers need to employ now. Download it free today.

Writing 72

Writing Branding Brand Construction 72

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Janet Falk, Falk Communications and Research. There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. Anne Isenhower, Anne Isenhower Communications.

Meeting 98

Meeting Writing Pitching Case Study 98

PRSay

JUNE 6, 2017

In addition to delivering the news each day, you also recently wrote a children’s book, “Good Morning, City.” Well, I’ll tell you one lesson from the book — and children’s book authors have to be ridiculously disciplined with this — is that I had 153 words to tell my story. And the other lesson in that is: Know your audience.

Wireless 102

Wireless Radio Storytelling Airlines 102

PRSay

OCTOBER 1, 2018

The closure affected both the park and the surrounding communities during the height of the summer visitor season. If I said, “We’ll open next Friday,” and hotels started taking reservations or tours started booking and then we didn’t open, people would say, “Why did you say it would open and it did not?”. 22 about his experiences.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. The book is a multi-author project led by Dr Martina Topi?

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 76

Blogging How To Print Facebook 76

Sword and the Script

DECEMBER 5, 2017

This idea is being promoted in a new book and recently I wrote a glowing review of Killing Marketing. It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. An attorney wrote a short book that reviews the gun laws in Georgia with a layperson’s summary.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Shift Communications

APRIL 27, 2018

Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls. It was all there in print – and if Jennifer Connelly was using it, I should be too! Oprah’s book club gone community access cable.

Television 68

Television Consumer Retail Community 68

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Again, the highest resolution and biggest photos you can manage are critical to anything print. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1.

Media 120

Media Television Video Print 120

Stephen Waddington

MAY 8, 2018

There are 25 chapters in the book. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2 There’s widespread recognition that the NHS is on a knife edge. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Stephen Waddington

MARCH 17, 2019

Over the course of an hour we discussed online echo chambers, the impact of artificial intelligence and The Cluetrain Manifesto, a prophetic book that examined the impact of the internet on communication long before the invention of Facebook, LinkedIn and Twitter. ?? Both articles are so good you’ll want to print them out. ??

Communications 68

Communications Instagram Internal International 68

Waxing UnLyrical

JULY 14, 2013

The inimitable Jay Baer will join us (have you read my review of his new book, Youtility ? Thanks to my friend Shashi Bellamkonda for that photograph… it looks even better in print than online! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Journalism 89

Journalism Radio Twitter Print 89

Shift Communications

DECEMBER 15, 2016

A long time McDonald’s employee who has Down Syndrome was celebrating her retirement, and we wanted to share the good news with her local community – both to show everything people with disabilities can take on, and that McDonald’s supports them. Finally, three months later, we got the interview on the books. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60