PRSay

OCTOBER 18, 2019

Spin, on the other hand, is “the polite word for deception,” as authors Brooks Jackson and Kathleen Hall Jamieson define it in their book “unSpun: Finding Facts in a World of Disinformation.”. He previously served as communications editor at Pearson North America and director of corporate communications at VH1.

Ethics 128

Ethics Television Course Reputation 128

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Mitsubishi’s history of scandals suggested an unethical corporate culture. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 265

Ethics Automotive Conference Technology 265

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59

Ethics How To Course Interviews 59

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Take a break from staring at the screen and open up the Talk Like Ted book. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Art of Public Speaking.

Resources 136

Resources Communications Education Guidelines 136

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It was a brilliant scientist, Daniel Kahneman who authored the book, Thinking Fast and Slow. I read a lot of different books and study some of these things from some different perspectives.

Ethics 78

Ethics Communications Agency Technology 78

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

MaccaPR

JULY 2, 2014

According to that same PRSA Wikipedia survey, 60 percent of corporate and agency PR professionals saw factual errors in their Wikipedia pages. based agency Bell Pottinger was caught editing Wikipedia articles on behalf of its clients, prompting Wikipedia founder Jimmy Wales to publicly say the agency suffered from " ethical blindness.".

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

PR Job Coach

SEPTEMBER 10, 2013

As noted in a past post on internships, PRSA believes it is ethically improper to employ anyone who adds real value to a public relations agency or department without compensating them for their work – whether that compensation is monetary or in the form of educational credits. Let’s be clear though what constitutes volunteerism.

Pinterest 120

Pinterest Case Study Internal International 120

Stephen Waddington

MAY 3, 2022

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. A thematic analysis of contemporary books, articles, and speeches from 1938 to 1942 explored the profession’s ideology.

Publicity 112

Publicity Construction Corporate Study 112

Stuart Bruce

DECEMBER 29, 2014

Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics should be at the heart of what we do. CIPR Ethics Politics public relations' Pretty good for a seven-year old.

Ethics 95

Ethics Local Blogging Social Media 95

Waxing UnLyrical

NOVEMBER 28, 2012

Bernays himself, a gazillion years ago (well… 50 years ago), had this to say about the requirements in his book, A Definitive Study of Your Future in Public Relations : “Public Relations does not mean selling a product, an idea, or a personality. Those of us who now work or have worked in the public relat. Image: The U.S.

Publicity 110

Publicity Nonprofit Banking Ethics 110

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. For more on content rules, check out this great book.). PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. To do that, I need to backtrack a little.

Ethics 78

Ethics Community Internal International 78

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. This is bolstered by being ethical, working with purpose and embracing social responsibility, among other factors. When it comes to establishing purpose and maintaining a positive reputation for your organization, staff and customer trust is essential.

Reputation 78

Reputation Ethics Mobile Corporate 78

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! The more the market is developed, the more corporations develop their marketing and PR needs, hence responsibilities will be much bigger.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Waxing UnLyrical

FEBRUARY 12, 2014

We had had a writing assignment on the “democratization” of reading that came about in part because of the introduction of paperback books. As a PR professional, I refer often to the PRSA Code of Ethics ‘ statement on “Expertise” which says: “ We acquire and responsibly use specialized knowledge and experience.

Nonprofit 95

Nonprofit Television Banking Radio 95

Polaris

JANUARY 17, 2015

The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice. Not as any kind of marketing tool.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Wadds Inc.

MAY 1, 2024

Large language models (LLMs) such as Claude, Gemini and ChatGPT are only as good as their training data, which is often sourced from large chunks of the internet, Google Books and Wikipedia. The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

PR Conversations

OCTOBER 28, 2014

Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day. Here are the four P cornerstones where my thinking sits right now. She is editor-in-chief of the Journal of Communication Management.

Leadership 111

Leadership Publicity Government Journalism 111

Deirdre Breakenridge

OCTOBER 20, 2015

In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.” How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. Ethics is very important to me.

Ethics 52

Ethics Strategy Real Estate Local 52

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 Societal issues #1 What’s your purpose? is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 6, 2015

How can you develop a transparent, ethical and mutually beneficial relationship with them? Learn more with Cision’s Listen e-book! If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? The first step is to listen.

Video 120

Video Trends YouTube Television 120

Wadds Inc.

MARCH 21, 2024

The NLA and CLA collect licence fees on behalf of publishers from public relations agencies and in-house corporate communications and public relations teams. Practitioners are ethically obligated to respect intellectual property rights and ensure that their organisation complies with licensing requirements.

Newspapers 69

Newspapers Ethics Industry Agency 69

Stephen Waddington

SEPTEMBER 20, 2018

Anne Gregory, Professor of Corporate Communication at the University of Huddersfield, is leading the project. Speakers will be discussing developments in artificial intelligence, machine learning and immersive technology, and considering the ethical and practical implications these will mean for PR practitioners.

Ethics 60

Ethics Technology Analysis Tools 60

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” The in-housing trend in PR isn’t entirely surprising. Then the economy changed.

Agency 118

Agency Trends Marketing Survey 118

Stephen Waddington

OCTOBER 30, 2017

An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Bell wasn’t responsible for delivering the work that resulted in the PRCA expulsion, but he set up the original contract, and was responsible for a corporate culture in which this type work was acceptable.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Wadds Inc.

MARCH 19, 2024

Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. It sets out the optimal operating environment for the corporate communications function at an organisational, functional and practitioner levels. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Maxim Behar

JANUARY 18, 2023

Generation Z, or as I called it in one of my books, Generation F. These are my colleagues, we make a huge effort to train them on corporate standards, on attitude to work, on attitude to customers. Have you read the new book " Covid-19: The Great Reset "? What did you think of that book and the ideas it promotes?

Government 72

Government Education Course Ethics 72

Maxim Behar

AUGUST 11, 2024

He is a globally recognised expert in media relations, social media, corporate affairs, and crisis management. As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. These are the sources of the inspiration.

Leadership 64

Leadership Industry Crisis Management Groups 64

Maxim Behar

JULY 2, 2023

His latest book “The Global PR Revolution” is among the best publications about Public Relations sold now internationally and was ranked by BookAuthority among the top 5 new books on PR in the world. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read lots and lots and lots of blogs and books. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career. Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 245

Sports Agency Creativity Industry 245

ZudePR

JANUARY 26, 2016

What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

Stuart Bruce

MARCH 16, 2015

Ethics – I want to practice my profession or trade in the most ethical manner possible and professional associations and trade bodies provide me with a framework and codes of conduct to do so. It also offers a wealth of resources in terms of best practice guides, books, webinars etc.

Publicity 60

Publicity Ethics Insurance Insurance 60

Communications Conversations

FEBRUARY 6, 2018

That work ended a couple years ago, but I knew I wanted to stay closely connected with Heidi so I invited her to be a part of a corporate communicator mastermind group I manage. What were your keys to success in moving up the corporate ladder? After a couple meetings, Heidi and I were working together. It’s never crowded.”.

Energy 68

Energy Corporate Travel Internal 68