ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Never worry about being double booked again! . Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. It works the other way around as well, for PR pros looking for journalists. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. We are pros at creating briefing books for executives to prep them on what to expect.

Product Launch 296

Product Launch Training Interviews Software 296

The Stalwart Blog

OCTOBER 8, 2016

They interviewed Get Lit's Founder, Diane Luby Lane, who explained the importance of having students not just write and tell their own stories, but also feel connected to and tell stories from poets who've come before them such as Sylvia Plath and Langston Hughes. Get Lit got me thinking about my own creative process and that of my peers.

Creativity 83

Creativity Nonprofit Interviews Writing 83

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Critical Mention

FEBRUARY 12, 2019

I booked that with my assistant and not a booking agency. Then I saw a window last summer where I wasn’t booked DJing every weekend in Nashville, and then set it up! The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 91

Interviews Film Instagram Writing 91

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle.

Resources 86

Resources Creativity Publicity Local 86

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Onclusive

JANUARY 31, 2018

They have a DNA, which you can read more about in my book. “To The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. This comes from the underlying philosophy that companies are like people. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Then a sentence.

Creativity 60

Creativity Writing Skype Travel 60

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Presspage

MARCH 18, 2025

I have a story that builds on this - an exclusive interview with [expert] on [hot topic]. Leverage AI (the smart way) AI can help craft better pitches, but its not a replacement for human creativity. Book a demo today! Would you be interested in a quick chat? Let me know, and I can send over the details. Best, [Your Name] 3.

Examples 78

Examples Pitching Writing How To 78

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

In PR this translates to pitching a story to local, regional media and creating a dossier of such hits to leverage into bigger interviews and stories. It’s a tried and true tactic for many media who aren’t comfortable being someone’s first interview but will take on something with a bit of a track record.

Local 159

Local Pitching Interviews B2B 159

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 108

Marketing B2B Interviews Content Marketing 108

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR for Anyone

SEPTEMBER 16, 2022

It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. But get creative. National Animal Safety and Protection Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Cision

OCTOBER 17, 2015

Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. Get Cision’s free e-book today! Scott brings up an excellent example of how this can work in Cision’s “Listen” e-book.

Employee 120

Employee Branding Brand Social Media 120

Cision

SEPTEMBER 23, 2016

That’s because a satellite or virtual media tour enables brands to conduct interviews with network and local news anchors, radio personalities and bloggers around the country over the course of a single morning. When done right, they can be creative and compelling. These tours aren’t just efficient, though.

Media 120

Media Television Pharmaceuticals Radio 120

Maxim Behar

APRIL 14, 2024

Interview with Economy.bg Your career covers various fields – PR, entrepreneurship, and diplomacy. What motivates you to share your experience and knowledge in the form of books? And so began an endless love for sharing what I have experienced or what excites me in books. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Facebook 59

Remote PR Jobs

FEBRUARY 27, 2022

Now you need to make sure your client is adequately prepared for the interview. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Some spokespeople read briefing documents religiously, while others just read the top line items.

Writing 130

Writing How To Interviews Pitching 130

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings. There are many reasons executives might say too much during an interview.

Media Training 120

Media Training Media Training Interviews 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article. Podcasting is personal. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines.

Community 206

Community Nonprofit Conference Social Media 206

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. But there are caveats!

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 75

B2B Creativity Film Trade Shows 75

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Following these interviews, Dyer and Furr’s curiosity only expanded, leading them to launch an investigation that ultimately uncovered the principles that are most important to achieving an innovative, high-performance team culture.

Interviews 118

Interviews Employee Leadership Strategy 118

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Read books. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. We’re never satisfied with the first idea we create.

Exercises 101

Exercises Creativity Radio Resources 101

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

PR for Anyone

JANUARY 28, 2024

Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. She raises concerns about the potential loss of creativity and innovation in a virtual environment, especially when managing groups.

Employee 130

Employee Policies Creativity Company 130

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Creativity Industry 245

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Want more tips to help executives prepare for the next big interview? Images: Horia Varlan , Valerie Everett , Sebastien Wiertz ( Creative Commons ).

Print 120

Print Interviews Pitching Conference 120

Buzzstream

NOVEMBER 21, 2024

One of the first marketing books I read was Permission Marketing by Seth Godin. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns.

Digital PR 62

Digital PR SEO Web Resources 62