ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Product Launch Agency 334

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. Grow Our Creative Capabilities As An Agency. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

APRIL 2, 2025

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” ” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. Can you tell us about your digital PR book?

Digital PR 62

Digital PR Brand Branding SEO 62

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. I wrote the book about the eight new practices, but they too have EXPANDED. Each practice is expanding.

Big Data 250

Big Data Data Education Internal 250

Karen Freberg

NOVEMBER 3, 2021

Is it a new book? However, it’s not just a new book I am announcing. It’s a new courseware program with a book and new simulation with Stukent on personal branding! Well, for the past few years, I have been working on my social media books and PR books. What to expect from the book.

Conference 64

Conference Education Banking Brand 64

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Prowly

FEBRUARY 18, 2025

This is where having a brand book and a communication plan comes in handy as you'll have the foundations ready before each campaign. Because people buy stories, not sales pitches. It was relatable, creative, and anchored in a universal experience. The tagline Got Milk? became an enduring piece of pop culture.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

This means keeping media lists up to date, drafting pitches, follow-up notes and press releases and organizing all other pertinent information so a tight schedule of targeted outreach is maintained. ” The spokesperson is untested, the product is in beta, or the pitch hasn’t matured.

Local 159

Local Pitching Interviews B2B 159

Cision

SEPTEMBER 23, 2016

When done right, they can be creative and compelling. “There is a lot of creativity and value to be had in media tours. Your Pitch Team. From a media relations perspective, we have our broadcast pitch team reaching out to television and radio producers throughout the country. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. Realize you have to be smart and creative, and work hard to earn their attention. Why is it a challenge

Storytelling 177

Storytelling Pitching Interviews Agency 177

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

5W PR

SEPTEMBER 9, 2021

However, social media platforms are already crowded with noise and information, which is why it’s more important than ever to stand out from the crowd with creative, valuable, attention-grabbing content and media coverage that interests target audiences. Defining a Target Audience and Goals. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

NOVEMBER 23, 2015

Today, 23 percent accept pitches via social media. During “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian also discussed how the success of pitching on social media depends on the way your target journalists or media outlets are already using these platforms. Want to score more media hits?

Social Media 120

Social Media Media Pitching Media Training 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Bad Pitch Blog

DECEMBER 30, 2006

Just finished reading Peter Shankman’s book, Can We Do That?! It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. His hard-earned experiences recounted in the book make it credible (no small feat for a business book). Your thoughts?

Pitching 40

Pitching Small Business Insurance Insurance 40

Cision

JUNE 25, 2015

Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Share with clients. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. My favorite book is…. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

PR Fuel

APRIL 9, 2021

They are constantly being pitched new stories and pitches that they can’t possibly cover. It takes some serious creativity to stand out from the pack, but it is possible with perfect PR pitch strategies! This might sound cold but there are thousands of reporters out there looking for new stories and pitches.

Pitching 66

Pitching Strategy Examples Report 66

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths.

Company 150

Company Meeting Crisis Management Government 150

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Pitching 63

Pitching Measurement Twitter Writing 63

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

AUGUST 2, 2016

Basically, you want to pitch appropriate items to the appropriate people at the appropriate times – and if you do this well, you end up building great relationships with the media because they trust you. What’s your secret to media relations success? It’s about being an amazing facilitator. Rapid Fire Round.

Fashion 120

Fashion Apparel Pitching Consumer 120

Cision

JULY 9, 2015

It can be a challenge not to use it if you’re announcing a book called Free Willy or a free giveaway you want to share. Improve your pitching with these 10 tips. Image: Sean MacEntee , epSos.de , David Kosmos Smith ( Creative Commons ). Hey, if you want to have to rewrite it, go ahead and use the biggest spam word: “free.”.

Guidelines 120

Guidelines Software Creativity Pitching 120

PRSay

APRIL 30, 2018

And that doesn’t happen without deep, creative thinking. You can free your mind just by booking a conference room and whiteboarding the various possible angles for the pitch you’re working on … by yourself. Get more media pitching knowledge from Michael Smart here.

Pitching 92

Pitching Creativity Conference Media Relations 92

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. Pitch to your strengths. If all else fails, come up with a creative way to get your speaker heard.

Conference 120

Conference Print Trade Shows Advertising 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Since she wasn’t part of the pitch team, she never understood what an uphill battle it was to get interest. If you’re not pitching, you’re not relevant. .

Print 120

Print Interviews Pitching Conference 120

Deirdre Breakenridge

MARCH 8, 2017

Nicole is the host of PRfect Pitch, a PR-focused radio show that’s geared towards helping PR, marketing, and media professionals step up their game by incorporating best practices and developing better relationships. When not working, you can find her reading books, lots of them, hiking, or playing with pets of all kinds and forms.

Radio 170

Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. Working in a creative profession like PR requires time to unplug and refresh oneself to be able to return to work and continue generating fresh ideas.

Travel 120

Travel Conference Meeting Leadership 120

Flack's Revenge

JULY 25, 2014

My topic was inspired by reviews of the book The Invisibles – which highlights the artistry of behind-the-scenes workers vs. the vanity of self promoters and personal brand builders. Promote PR as a Fun, Smart and Creative Field . certain members of the media) seem to assume it is just about pitch spam and hype.

Education 120

Education Advertising Advertising Newspapers 120

Cision

APRIL 24, 2015

Get our free “2015 Nonprofit PR Kit” filled with content creation tips, pitching tips and more! I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”). Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120