The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? For each book sold, Matt will donate $1.00 Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance eBook 45

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Wadds Inc.

OCTOBER 9, 2022

She’s also proofread more than a million words on my blog and in my books. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together. We’ve been inspired by two of Wadds Inc.

Creativity 98

Creativity Policies Mobile Storytelling 98

PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Save $200 when you book by Dec. So make sure that you’re drawing recipients in through the from line, pre-header and preview pane, as well as the subject line. Stop boring them.

Writing 197

Writing Case Study Training Storytelling 197

The Hoffman Agency

JULY 8, 2019

Reading Salgari’s books is one of my fondest childhood memories. There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources.

Storytelling 28

Storytelling Data Travel Writing 28

Wadds Inc.

OCTOBER 5, 2023

Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey. She aimed to humanise the crisis through first-person storytelling. With compassion and creativity, we can inspire care and change. She urged public relations practitioners to spread facts over falsehoods.

Communications 98

Communications Crisis Social Media Storytelling 98

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

Storytelling 40

Storytelling Resources Writing Corporate 40

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. One of our clients, CEO Robert Glazer , published the first in-depth book on affiliate marketing. This type of creative, highly effective activity makes a splash.

Branding 196

Branding Brand Reddit B2B 196

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around.

Storytelling 177

Storytelling Pitching Interviews Agency 177

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On data and measurement: “It’s not activity-based and about a book of news clips. Join the group here.

Conference 109

Conference Internal International Storytelling 109

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Presspage

MARCH 15, 2023

We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building. We also believe that this is not just a nice to have, but actually a must have.

Technology 78

Technology Creativity Storytelling Communications 78

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. After graduating, I realized several things in my life were missing, like collaboration and challenge in conjunction with storytelling, two things that were waiting for me at The Hoffman Agency.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. Inventory: mine and develop a creative archive. Interview: craft a compelling and true-to-life storytelling narrative. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Mark My Words

JUNE 30, 2017

Do you confuse your branded storytelling with your sponsored content? Storytelling needs to be experiential because we don’t have time for books. Creativity: anything but. Creativity: anything but. Are you disruptive or merely a dial-mover? How old is too old to be millennial? Words that you can’t escape.

Storytelling 74

Storytelling Corporate Creativity Data 74

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Branding Brand 225

Sword and the Script

MARCH 14, 2017

Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Is your PR agency bring creative ideas to the table? Moreover, the effectiveness is likely to diminish with every use as initial reactions devolve from curiosity or alarm – to indifference or even anger.

Marketing 67

Marketing Creativity Leadership Storytelling 67

PRSay

FEBRUARY 18, 2021

For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. It is attained by choice of the word that accurately and adequately expresses what the writer has in mind, and by exclusion of that which either denotes or connotes something else. Allow it to help you write better than you already do.

Writing 138

Writing Nonprofit Storytelling Corporate 138

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? When not working, you can find her reading books, lots of them, hiking, or playing with pets of all kinds and forms.

Radio 170

Radio How To Community Storytelling 170

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. PR instead uses creativity and analytics to tell a story that resonates with your audience. The Top 8 PR Trends That Will Empower Your Business.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. As we reflect on this historic moment in television history, one thing is abundantly clear.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. But know when to stick to your guns.

Film 149

Film Real Estate Banking Financial 149

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. workshop this month about the power of storytelling for brands.

Storytelling 48

Storytelling Film Creativity Journalism 48

Contently - Strategy

JANUARY 9, 2019

Chances are your company already has a newsletter or some e-books. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Sarah Hall has rebranded as Sarah Waddington.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Images: Sara , Evan Forester (Creative Commons). His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Want tips on how to make your story stand out with visuals and video?

Video 120

Video Storytelling Local Creativity 120

Cision

NOVEMBER 19, 2015

Find out with Cision’s free Listen e-book! Instead of storytelling… execute by STORYDOING. Images: Todd Dailey , Food Group ( Creative Commons ). Here are Landsberg’s tips for establishing goals, engaging with your audiences and executing to drive success: What’s the value in social media listening?

Viral 120

Viral Content Marketing Consumer Storytelling 120

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120