PRSay

NOVEMBER 23, 2020

Reach more readers — and sell more products, services, programs and ideas — with storytelling, metaphor and other creative elements. Save $200 when you book by Dec. So make sure that you’re drawing recipients in through the from line, pre-header and preview pane, as well as the subject line. Stop boring them.

Writing 199

Writing Case Study Training Storytelling 199

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch. What is true across them all?

Retail 225

Retail Consumer Brand Branding 225

Prowly

DECEMBER 17, 2024

Best suited for those who want to earn media coverage through creative storytelling, personalization, and the latest technology. Prowly is an all-in-one public relations management platform built for growth-oriented PR professionals. It is currently used by more than 7,000 people in over 70 countries!

Comparison 104

Comparison Software Tools Analytics 104

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

B2B PR Sense

JANUARY 5, 2018

They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. PR instead uses creativity and analytics to tell a story that resonates with your audience. The Top 8 PR Trends That Will Empower Your Business.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

Storytelling 78

Storytelling Social Media International Internal 78

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? When not working, you can find her reading books, lots of them, hiking, or playing with pets of all kinds and forms.

Radio 170

Radio How To Community Storytelling 170

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Read the classic and trendy books in marketing, the ones that marketers and CEOs wave around.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Barokas

JANUARY 3, 2018

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry.

Creativity 60

Creativity Writing Skype Travel 60

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. But know when to stick to your guns.

Film 149

Film Real Estate Banking Financial 149

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On data and measurement: “It’s not activity-based and about a book of news clips. Join the group here.

Conference 111

Conference International Internal Storytelling 111

PR for Anyone

OCTOBER 25, 2023

Through her storytelling, she sought to illuminate the diversity and richness of the African continent, challenging stereotypes and presenting a more nuanced perspective to her audience. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

Storytelling 130

Storytelling Airlines Film Energy 130

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. We caught up to discuss some of the issues arising from his book. A comment by Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PRSay

FEBRUARY 18, 2021

For more writing-related content, check out the annual storytelling issue of Strategies & Tactics. It is attained by choice of the word that accurately and adequately expresses what the writer has in mind, and by exclusion of that which either denotes or connotes something else. Allow it to help you write better than you already do.

Writing 141

Writing Nonprofit Storytelling Corporate 141

Cision

JULY 10, 2015

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Images: Sara , Evan Forester (Creative Commons). His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Want tips on how to make your story stand out with visuals and video?

Video 120

Video Storytelling Local Creativity 120

Wadds Inc.

OCTOBER 9, 2022

She’s also proofread more than a million words on my blog and in my books. We want to build on the work we’ve done with creative agencies and communication teams and deliver sustainable value for great people doing great things in the creative industry space. We work well together. We’ve been inspired by two of Wadds Inc.

Creativity 98

Creativity Policies Mobile Storytelling 98

Cision

NOVEMBER 19, 2015

Find out with Cision’s free Listen e-book! Instead of storytelling… execute by STORYDOING. Images: Todd Dailey , Food Group ( Creative Commons ). Here are Landsberg’s tips for establishing goals, engaging with your audiences and executing to drive success: What’s the value in social media listening?

Viral 120

Viral Content Marketing Consumer Social Media 120

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? For each book sold, Matt will donate $1.00 Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Contently - Strategy

JANUARY 9, 2019

Chances are your company already has a newsletter or some e-books. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. Click here to read the entire e-book.

How To 111

How To Transportation Content Marketing Healthcare 111

Sword and the Script

MARCH 14, 2017

Art or Science: Creative Marketing and PR. Creative Storytelling as the Soul of B2B Marketing [UML]. Is your PR agency bring creative ideas to the table? Moreover, the effectiveness is likely to diminish with every use as initial reactions devolve from curiosity or alarm – to indifference or even anger.

Marketing 73

Marketing Creativity Leadership Storytelling 73

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Mark My Words

JUNE 30, 2017

Do you confuse your branded storytelling with your sponsored content? Storytelling needs to be experiential because we don’t have time for books. Creativity: anything but. Creativity: anything but. Are you disruptive or merely a dial-mover? How old is too old to be millennial? Words that you can’t escape.

Storytelling 74

Storytelling Corporate Creativity Data 74

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Creativity Industry 245

Wadds Inc.

OCTOBER 5, 2023

Her book, A Hope More Powerful than the Sea , tells the story of a Syrian refugee’s harrowing journey. She aimed to humanise the crisis through first-person storytelling. With compassion and creativity, we can inspire care and change. She urged public relations practitioners to spread facts over falsehoods.

Communications 98

Communications Crisis Social Media Storytelling 98

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Find out in Robert McKee’s book “Story.” Pixar’s storytelling rules. Get some help from the experts; check out some TED talks about storytelling.

Storytelling 40

Storytelling Resources Writing Corporate 40

PRSay

AUGUST 2, 2019

But that doesn’t mean that the promotion, coverage or storytelling strategies related to display are flavorless. Take a page out of the butter cow’s book and focus on the accompanying content to provide a new hook to keep the story relevant and newsworthy. The concept stays the same — it’s a sculpture made of butter.

Storytelling 119

Storytelling Strategy Agency Video 119

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. storytelling, etc) to the dark side of social media (ex. storytelling, etc) to the dark side of social media (ex. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

DECEMBER 23, 2017

PR professionals know storytelling is powerful, but science is beginning to show just how stories trigger powerful learning reactions in the brain. In her book – Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence – Lisa Cron makes a compelling case.

Content Marketing 105

Content Marketing Marketing Storytelling Course 105

Contently - Strategy

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 76

Travel Hotels Storytelling Content Marketing 76

Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! In my new book , I examined a range of business stories — the good, the bad and the ugly.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. And storytelling is a key part of that. My hobbies outside of work include…translating modern books into Latin, cooking and really awful golf.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48