Cision

AUGUST 31, 2015

Examples from their recent book covered how a “no email” culture helped increase one company’s productivity and communication, while a “no call center” solution increased a bank’s customer service. Preparing for crisis. “If you’re a B2B, that doesn’t mean you’re immune to a crisis happening.”

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

5W PR

OCTOBER 10, 2024

Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings.  Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust.

Consumer 78

Consumer Brand Branding Crisis Management 78

Sword and the Script

MAY 19, 2015

It seems to me the same is true of customer service. Every few years there’s a new book that forewarns of a customer revolution. Mass media, the web, social media were all destined to change customer service. Good customer service isn’t the rule, it’s an exception. And yet it hasn’t.

Infographics 60

Infographics Customer Service Exercises Software 60

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. However, it’s not just your communication goals (exposure, message retention, engagement, etc.)

Social Media 113

Social Media Media Infographics Community 113

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Happy customers are your greatest asset to fuel your brand’s success.

Marketing 40

Marketing How To Customer Service Groups 40

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media International Internal 78

PRSay

MAY 18, 2016

During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media. Stacey is frequently quoted in online publications as well as published books, including several college textbooks.

Data 106

Data Meeting Measurement Report 106

Cision

JULY 6, 2015

Some social conversations are focused on a customer service concern with little latitude for platitude, but social customers otherwise manage interpersonal distance quite effectively (mute, unfollow, disregard, delete). Click here for tips on how to activate your employees on social! Conclusion.

Social Media 120

Social Media Media Wikipedia Tools 120

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. The motion was “You don’t need compliance rules when your employees have social media.” Doing right by your employees.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Toth, among others. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 15, 2022

They are working through some of the paywall challenges – hoping to balance customer needs and cost. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. Finally, Mr. Croll is aiming to ensure his employees have experience working in communications.

Tools 165

Tools Media Software Analysis 165

Mindful Marketing

MARCH 31, 2025

Individuals and organizations are rapidly embracing AI to enhance productivity, from personalizing emails, to providing customer service, to optimizing delivery routes, to predicting machine maintenance, to trading stocks. ” 41% of Gen Z employees were “actively sabotaging their company’s AI strategy.”

Ethics 68

Ethics Energy Technology Employee 68

Waxing UnLyrical

NOVEMBER 24, 2010

Employees, customers and WOM According to James, “The truth is, every single one of your employees is now client-facing, because every single one of your employees can now potentially be found online. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe?

Travel 87

Travel Case Study Creativity Advertising 87

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Sword and the Script

MAY 5, 2015

One of the first questions I remember Delta’s website asked me when booking travel was my daughter’s age. Delta isn’t the only airline that will book a young child or a toddler several rows away from a parent or guardian. It is High Time to Regulate Airline Customer Service. Airline customer must be regulated.

Airlines 60

Airlines Travel Customer Service Crisis 60

Solo PR Pro

OCTOBER 16, 2018

Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, How will this affect client content strategy, events, customer service, SEO , and more?

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is a thought leader in the field of PR and is the author of several books on PR and content marketing.

Interviews 113

Interviews Publicity Technology Social Media 113

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Buy-in starts with the gatekeepers, of which there are many.

Marketing 87

Marketing Resources Technology Internal 87

David PR Group

DECEMBER 2, 2016

If so, you’re probably vulnerable because millions of people look at online reviews across multiple sites, and it should be a customer service function more than anything else. If your customers, happy or unhappy, are commenting about your business on a review site, who should be monitoring it? But wait, there’s more.

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day).

Case Study 60

Case Study Construction Exercises Media Training 60

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Book a free consultation with us today! Prohibition PR also provide value by training your employees and spokesperson for your brand.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stephen Waddington

FEBRUARY 12, 2019

It’s a book that I return to every couple of years. There are exceptions where an organisation provides public service information as in the case of emergency services or local councils or uses the internet for customer service.

Publicity 79

Publicity Community Pinterest Reputation 79

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 However, every employee is also a representative of your brand. Competition? Creativity?

Brand 40

Brand Branding How To Employee 40

Stuart Bruce

SEPTEMBER 14, 2015

There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs.

Digital PR 60

Digital PR Training Report Social Media 60

Contently - Strategy

MARCH 22, 2024

This applies to all sorts of content, including blogs, videos, podcasts, and content offers like e-books. If you’re at a loss, you can interview customers or ask your sales and customer service teams to copy you on replies to emails they receive or monitor your prospects and customers online to see what conversations they’re having.

SEO 52

SEO How To Engineering Mobile 52

Buzzstream

JANUARY 5, 2024

NeverBounce can verify 10 for free before booking a demo. Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. For example: Yellowpages has contact information and sometimes individual employees. MailerCheck offers 200 free verifications for signing up for a free account.

How To 83

How To LinkedIn Tools Google 83

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Customer services. Community service. Press and radio publicity.

Retail 40

Retail Radio Advertising Advertising 40

Buzzstream

DECEMBER 9, 2024

And, I run a company called Mental Capital, which, which teaches giant companies like Morgan Stanley and Google how to attract, hire and retain neurodiverse employees while becoming neuroinclusive. I’ve written six books and two New York Times bestsellers. So I do that and still speak on customer experience and customer service.

How To 62

How To Pitching SEO Small Business 62

prTini

APRIL 28, 2015

If you’re not familiar, this is the basic principal behind Peter Shankman ‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.”. Peter recently teamed up with Cision for a webinar giving the down-and-dirty version of his book. 88% of CEOs think they provide amazing customer service.

Customer Service 28

Customer Service Employee Social Media Company 28

David PR Group

FEBRUARY 18, 2016

I have been studying the issue for more than seven years and spent the last three years working on the book, X: The Experience When Business Meets Design. If a business owner, or even an employee, wants to improve the customer experience, how do they begin? What’s the ROI on customer (or employee for that matter) happiness?

Employee 40

Employee Measurement Meeting Customer Service 40

MaccaPR

OCTOBER 14, 2015

LinkedIn Pulse was the perfect avenue for Jeff Jones to voice his opinion and give a real voice and reasons to employees, customers and shareholders. Top topics included hiring , customer service and professional development tips. This can be done by linking to previous blog posts, e-books or Slideshare presentations.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103