Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Toth, among others.

Government 103

Government Education Print Ethics 103

Presspage

FEBRUARY 13, 2018

It is no longer sufficient to dump text documents and a staid photo in press releases. The online newsroom is evolving, and organizations should design content-rich online media rooms filled with blog posts, videos, podcasts, e-books, press releases and background information, Scott says. Create great content.

Mobile 74

Mobile Google Video Nonprofit 74

MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. The souvenir booklet - a 40-page document with a “Which Came First?” Legos' Corporate History Video. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

MAY 12, 2016

Fact: Your resume is one of the least important documents in your career. If you’re not reading 100-200 pages a week (whether it’s blogs and books, or newspapers and magazines) about new developments in our PR and marketing fields, you’re falling behind the smartest people around you. Become legendary for your integrity.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Sword and the Script

APRIL 2, 2019

For example, law firms used to hire armies of associates to read over boxes of documents – think about the boxes of documents that go into a big case – with highlighters to call out the important parts. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years.

Agency 94

Agency Trends Marketing Survey 94

Presspage

JUNE 15, 2022

The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet. Nobody enjoys these things. Both are suboptimal.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

The tyranny of transaction costs Whenever you approach a task – from strategizing on a million-dollar account to refilling the printer with paper – there are “side costs” in getting to the finish line, like booking meeting rooms or making a visit to the stationery closet. Nobody enjoys these things. Both are suboptimal.

Energy 78

Energy Data Meeting Course 78

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. Host: We just saw what happened with documents sent to the Registry Agency on Lena Borislavova's behalf. First, the media are interactive.

Ethics 69

Ethics Social Media Travel Writing 69

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. A neat trick is to search for the word on Google then cut and paste into your Word/Google document as plain text.). The book itself is still referred to as Catch-22. Avoid these words. Not actress.

Writing 95

Writing Google Comparison Government 95

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. This won''t pad a clip book, but I''m willing to bet you''ll have better qualitative results. Below is a release detailing the ceremony and the work done. Does this exercise make you nervous?

Pitching 40

Pitching Agency Exercises Newspapers 40

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

Google 101

Google Writing Skype Technology 101

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 198

How To Instagram Social Media LinkedIn 198

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. You're done! It's ready for primetime! and 4) Can visitors SEE what they'll get for entering their email address?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. One of the two companies mentioned, though, was listening: Avaya.

How To 57

How To Instagram Social Media LinkedIn 57

PR Fuel

JUNE 26, 2018

Open up any magazine, blog, trade journal, or newspaper, and you’ll likely be able to find at least one story that’s written as a list. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: [link]. Lists just work. Don’t take my word for it.

Writing 40

Writing Resources Web Newspapers 40

Buzzstream

SEPTEMBER 4, 2024

And I do recall there being something in this new Google leak that mentioned something like that about the links from the same country, whether or not that’s actually being used or just in documentation. So interesting to see there. So you can really try and find these publications. It’s beautiful, but you go, what the hell, yeah.

International 62

International Internal Digital PR Course 62

Ethical Voices

JANUARY 8, 2024

What are some of the key takeaways you want PR pros to keep in mind from the Promise and Pitfalls documents? I can’t take a very technical document from my company, put it into ChatGPT and ask it to give me a summarized version because of the nature of the information that we have. Then it became all digitized and computers.

Ethics 83

Ethics Publicity Guidelines Technology 83

PRSay

JULY 31, 2019

Woodward, who is an associate editor at The Washington Post , a Pulitzer Prize-winning journalist and the best-selling author of 19 books, will deliver the opening keynote address at PRSA’s 2019 International Conference in San Diego on Oct. It’s thinking about it and trying to put events in full context — and that all takes time.”.

Journalism 121

Journalism Conference International Internal 121

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

Thousands of these documents are published every day on newswires and websites. We’d compile clipping books for clients at the end of each month. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. This relates the previous point about earned media.

Industry 153

Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. The earliest examples of written documents identified as such are the Kish Tablets.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 16, 2020

Maxim was a professional, a precise journalist, an incredible traveler, a person for whom we have visited around 150 countries while reading his books. At the time, there were whole pages of such obituaries in the newspapers. By the way, I brought my latest book The Morning After specially for Slavi and you. It’s a pity.

Government 52

Government Measurement Crisis Radio 52