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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week. Here is Wei’s winning video.

Video 352
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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. There may be evidence to support them, which always helps.

How To 310
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Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible. Planning and booking travel is a full-time job. Trip Actions.

Travel 103
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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272
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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

Deirdre Breakenridge

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

Brand 256
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7 Things You Need to Know Before Starting a PR Business

Deirdre Breakenridge

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281
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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.