Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! Even in firms with a dozen employees, much—if not all—the business development falls on the founder’s shoulders. You imagine having complete control over what clients you work with. Are you comfortable pitching yourself and your skills?

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. Page Society in preparation for a book on PR ethics. Others include “The Portable MBA” and Business Expert Press book series.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. Take a break from staring at the screen and open up the Talk Like Ted book. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Branding Brand Crisis Management 133

Cision

OCTOBER 13, 2015

In Cision’s new Listen e-book , top social media marketing influencers Jay Baer, Jeff Bullas, Mark Schaefer, Neal Schaffer and Scott Stratten discuss how to listen to your audience to drive success for your brand. Find out how social media listening can help your brand with Cision’s new Listen e-book!

Social Media 120

Social Media Media Employee Reputation 120

Sword and the Script

FEBRUARY 2, 2016

How would you react if you observed a peer, employee, or manager doing so? Encouraging employees to slow down to focus on the present can seem at odds with a corporate culture of speed and goal attainment. Fouts writes, “Being mindful is about being present -right here, right now. Here are my takeaways from the book.

Social Media 60

Social Media Marketing Media Employee 60

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The best rule, of course, is to slightly underpromise and overdeliver — in writing. But by the next meeting, the cast of characters has changed without notice. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Employee Policies 156

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Employee 52

Employee Leadership Case Study System 52

PRSay

SEPTEMBER 6, 2022

She also used her skills as a reporter to travel to the frontiers of neuroscience as the co-author of four New York Times bestselling books about the importance of confidence for women and girls. You’ve co-written four books on self-assurance for women and girls. Ahead of her Nov. When did you become passionate about this subject?

Journalism 148

Journalism Newspapers Policies Writing 148

David PR Group

JANUARY 12, 2017

It might surprise you to learn that when I tell people I published a business book, the first question I’m most frequently asked is not “What is the book about?” or “Why did you write it?” When I tell them that my book was published by a traditional publisher that paid me to write it, I generally get an “Oh, really?”

Writing 40

Writing Reputation Social Media Education 40

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business.

Content Marketing 126

Content Marketing Marketing Writing Infographics 126

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Here are five tips to avoid the template trap when writing event speaker announcements: 1. Pump Up the Volume with an Exciting Headline. Amplify the Speaker Content.

Trade Shows 209

Trade Shows How To Conference Examples 209

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. The Big Book of Webinar Stats by GoToMeeting.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

PR 20/20

NOVEMBER 1, 2018

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Build a routine. Nurtures frequency. Fosters productivity. 11: 00 a.m.

Marketing 56

Marketing Creativity Technology Internal 56

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Your existing employees already know the historical hot buttons your company wants to avoid. Not only do existing employees probably already know who to turn to for help, in terms of content.

Agency 133

Agency Resources Employee International 133

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers. Most companies have multiple audiences, from stakeholders like partners and investors, to employees and customers. It also gives back.

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR for Anyone

JUNE 12, 2020

One of the most impactful business books I’ve ever read was Simon Sinek’s, Start with Why. If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. I repeatedly write about authenticity. Why does your company exist?

Exercises 130

Exercises Employee Corporate Pitching 130

Contently - Strategy

NOVEMBER 12, 2018

Team size: 1-2 full-time employees and (maybe) 1-2 regular freelancers. Content output: 1-2 blog posts per week and 1 report or e-book per year. Steve Kamb, a writer and entrepreneur I admire, began writing blog posts about health and fitness while working a day job that drained him. Level 1: A small, committed content team.

Content Marketing 110

Content Marketing Company Strategy How To 110

Cision

JUNE 29, 2015

Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions. Barker writes that the most important aspect of demonstrating compassion is “doing.” ” – Jennifer Cohen, writing in Forbes. Demonstrate compassion. ” 4.

Study 120

Study Writing Facebook Groups 120

Wadds Inc.

JANUARY 22, 2024

Julia Hobsbawm makes a convincing case that if you’re a knowledge worker with a laptop, that’s exactly where you are in her book The Nowhere Office: Reinventing Work and the Workplace of the Future. The book was first published in 2022 and reprinted in 2023. “Not Usefully, Hobsbawm’s network is extensive.

Fashion 52

Fashion Knowledge Base Internal International 52

PR for Anyone

MARCH 27, 2024

Carrie shares a poignant story about her experience speaking to a group of employees. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career. This unexpected connection reshaped her life story and brought immense joy.

Film 130

Film Storytelling Writing Insurance 130

Cision

AUGUST 25, 2015

First, you can read blog posts, magazine articles, and books or take webinars online to learn how to maximize your social media presence. But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented.

Social Media 120

Social Media Media Internal International 120

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. Most companies would likely register up to 25%.

Corporate 88

Corporate Employee B2C Internal 88

ReimaginePR

MAY 2, 2015

Nervous employees laughed at everything he said and anything that he didn’t suggest was met with stony silence or shot down. People write their ideas down without any input or competition from others. Tim’s book about Productive Thinking is here and you can read more about his work at Thinkx. BrainWriting.

Branding 120

Branding Brand Meeting Training 120

Maxim Behar

DECEMBER 1, 2024

Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. What key qualities do you look for in employees that you consider valuable to the company? How do you motivate your employees and retain your top talent? This is actually quite simple.

Journalism 59

Journalism Newspapers Travel Film 59

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". We recently offered a free downloadable e-book called “Facebook for Business: The Complete Guide to Increasing Fans & Engagement.” At the time, Deluxe Corp.

Marketing 91

Marketing Small Business Interviews Internal 91

Cision

MARCH 29, 2016

Creating platforms for employees and customers to have a once-in-a-lifetime experience and be involved in the Olympic movement was really very special. . Do a digital marketing program, get involved in a CSR campaign for the community, write a blog, read books and keep writing – these will eventually define you as a PR practitioner.

Local 120

Local Retail Newspapers Sports 120

Cision

NOVEMBER 3, 2016

It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership. If you are proud of something happening in your professional life, choosing to share the accomplishment with your personal followers speaks to the quality of your work.

Social Media 120

Social Media Media Reputation Training 120

Cision

AUGUST 24, 2015

From now on, your complaint about the lines at the airport or the unfairness of a tax audit will get an actual response from a government employee. If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you.

Newspapers 120

Newspapers Instagram Writing Examples 120

Sword and the Script

JUNE 11, 2024

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Prowly rolled out an assistant based on generative AI for writing press releases.

Internal 95

Internal International B2B System 95

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 is a helpful primer.

Publicity 120

Publicity Analysis Measurement Tools 120

Karen Freberg

FEBRUARY 4, 2018

I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It! Here are some takeaways I had when I finished reading Gary’s latest book: Strong emphasis on personal branding and influencer marketing. Diversity in story selection.

Social Media 45

Social Media Media Education Industry 45

Sword and the Script

JANUARY 22, 2019

He transformed that appreciation into his own digital agency business, and even a few books. He is Greg Kihlström and his latest book is The Agile Brand: Creating authentic relationships between companies and consumers. 1) Why did you write your book? But one example I use in my book is Nike.

Branding 88

Branding Brand Banking Consumer 88

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. Do Be: The best communicator you can be, in all your efforts – both speaking and writing. Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

Sword and the Script

MARCH 1, 2022

Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 150

Software Case Study Advertising Advertising 150