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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. You can learn more, or pick up a copy of the book here.

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Research From BEPS Results in Book Providing Guidance on Ethics Counsel

PRSay

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

Ethics 116
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D., Reference: Redmond, J.,

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Essential Requirements for Serving as an Ethics Counselor

PRSay

This year’s theme for PRSA’s Ethics Month is “ PR Ethics Counsel: Be Prepared ” and one of the ways to be prepared is to build relationships inside your company or organization so colleagues are willing to listen to your counsel when an issue arises. Show a genuine interest in who they are, their background and expertise.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.