Deirdre Breakenridge

AUGUST 5, 2015

The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

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Skype Ethics Case Study Meeting 150

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

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Infographics Communications Leadership Social Media 266

Stern + Associates

AUGUST 16, 2023

Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.

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Meeting Ethics Energy Technology 118

Stern + Associates

MAY 3, 2023

The author of five books on the human mind and technology, including “ Rebooting AI ” (2019), which is one of Forbes’s 7 Must Read Books in AI , Marcus’ lifelong love of AI has made him well aware of the advantages, risks and limitations posed by this technology, which he recently explained on CBS’ 60 Minutes.

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Nonprofit Technology Measurement Interviews 117

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

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Ethics Automotive Conference Technology 265

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues.

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Crisis Communications Transportation Conference Social Media 148

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

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Technology Ethics Leadership Groups 118

Deirdre Breakenridge

SEPTEMBER 26, 2016

Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Marlene Neill.

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Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Betteke van Ruler borrowed the title of a poplar book on gender issues to describe the situation between the two communities. To communicate effectively across a full range of platforms and technologies. Organisational Capabilities.

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Publicity Ethics Training Education 167

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It was a brilliant scientist, Daniel Kahneman who authored the book, Thinking Fast and Slow. I read a lot of different books and study some of these things from some different perspectives.

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Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

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Technology Ethics Creativity Tools 118

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

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Conference Ethics Advertising Advertising 108

Stern + Associates

MARCH 22, 2023

Global investments in artificial intelligence (AI) have significantly increased yet organizations still struggle to use the technology to its fullest potential. Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. Success will boil down to team, culture and people.”

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Tools Ethics Technology Privacy 113

Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

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Ethics How To Course Interviews 59

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

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Tools Handbook Publicity Analysis 52

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? What are some of the key findings in the research? We found several key things.

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Ethics Leadership Training Study 52

Wadds Inc.

NOVEMBER 12, 2023

I’d urge you to watch the webinar, but also check out outputs from the project, which include an annual report, research papers, and books. Dejan Verčič developed this theme, focusing on the changing competencies required for public relations practitioners because of technological advancements. Big data and algorithms.

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Communications Big Data Leadership Data 105

Wadds Inc.

JULY 23, 2023

This book, by one of the public relations profession’s most renowned scholars Professor Dr Jim Macnamara, is an appeal to public relations leaders to put down the loudhailer and move from broadcast mode to listening mode, not just for professional effectiveness, but ultimately for the good of society.

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Polaris

MARCH 6, 2015

In this book, Snow identifies 9 principles to help explain how some of today’s most successful innovators—comedians, business people, designers, inventors, athletes and more—are able to use less effort to achieve much more. Snow recommends looking for ethical short cuts to kick-start your career or your business.

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PRSay

AUGUST 19, 2024

The other is a person more than 40 years younger than me who has patiently worked to help me be less overwhelmed by rapidly changing technology while I have opened up new business relationships for him. Assuming your mentor has a strong ethical compass, that person can help you avoid a bad mistake in judgment.

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How To Employee Enterprise LinkedIn 135

Mindful Marketing

MARCH 31, 2025

’ AI quickly has become that candy store for many whose mouths are open wide to the technology’s amazing treats but who entertain few thoughts of the actions’ broader impacts. Some possess a jaw-dropping wow-factor that makes one wonder how the technology can do something so challenging so fast.

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Ethics Energy Technology Employee 68

Prowly

FEBRUARY 3, 2025

Without a dedicated tool, building a brand strategy can be challengingbut with the right technology in hand, it doesnt have to be. While your mind might already be buzzing with ideas on how to implement AI in your brand research, don't forget to prioritize data safety and use artificial intelligence ethically.

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Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

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Report Publicity Training Policies 119

Buzzstream

APRIL 2, 2025

There aren’t many guests on the podcast who I can say “wrote the book on the topic.” ” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. Can you tell us about your digital PR book?

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Digital PR Branding Brand SEO 62

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! For more on content rules, check out this great book.). PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

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Ethics Community Internal International 78

Stephen Waddington

NOVEMBER 21, 2018

John O’Brien and Andrew Cave’s book The Power of Purpose is a good guidebook to organisational purpose. #2 If, like me, you’re a Remainer and two years on from the referendum you’re struggling to figure out why the UK voted to leave the EU, Robert Peston’s book WTF? is a helpful primer. It’s a power form of advocacy.

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Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Fake audio will almost certainly become an ethical concern for communicators.

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Publicity Google Marketing Radio 84

PR 20/20

MAY 14, 2019

What is the role and state of AI in marketing, sales and service technology today? Episode 4: What are the ethical concerns of artificial intelligence in marketing? In this episode, Kevin and I discuss: How would you define artificial intelligence and machine learning? What are some examples of AI at work in our daily lives?

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Mindful Marketing

MARCH 1, 2025

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing - author of Mindful Marketing: Business Ethics that Stick From writing a simply reply email to creating an $8 million Super Bowl ad, AI is impacting virtually every element of marketing.

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Ethics Technology Sports Course 74

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? How has your PR education prepared you for your career?

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Education Course Training Social Media 150

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly.

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Publicity Wikipedia Marketing Training 98

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations? Technology is being used in a variety of ways in public relations (PR). That’s like saying the telephone is PR technology.

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Interviews Publicity Technology Social Media 113

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

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Transportation Meeting Newspapers Media 100

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. We’re not in a technology company.

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Ethics Privacy Data Financial 81

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” This book filled that gap in the industry where many marketers were just randomly experimenting, and changed how people think about digital marketing.”

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Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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