PRSay

MARCH 19, 2020

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The last thing you want during a TV interview is for your picture to lag, scramble or freeze.

Interviews 210

Interviews Video Meeting Skype 210

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Most earned media specialists want that coveted booking for their client and every PR person is pitching. The post Book It! A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. So how can one break through?

Print 245

Print Pitching Television Newspapers 245

Melissa Agnes

AUGUST 8, 2019

Mascot Books is one of the hundreds of thousands of companies to have recently experienced this first-hand, when a malicious attempt was made to fraud their clients into paying invoices that appeared to be sent from Mascot, but weren’t. Learn more about Mascot’s Books and their brilliant work here.

Case Study 234

Case Study Study Crisis Management Crisis 234

PR for Anyone

MAY 7, 2020

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. I could add books or plants too. Well now I want to talk about what if you get just an interview, how to set things up.

Interviews 173

Interviews Television Film Report 173

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.

Interviews 136

Interviews Construction Report Journalism 136

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. How to politely break in and be heard if the host is dominating the interview. You really have to be prepared for anything.

Interviews 165

Interviews Television Film Media Training 165

PRSay

OCTOBER 16, 2024

Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.” Etheridge spoke about growing up in Leavenworth, Kan.,

Crisis Communications 166

Crisis Communications Interviews Crisis Community 166

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book. Plan Well and Double-Confirm. Accommodate COVID Considerations.

Media 294

Media Trade Shows Travel Interviews 294

Agility PR Solutions

MARCH 1, 2021

I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility PR Solutions. PubWest is a […].

Industry 176

Industry Conference Interviews Publicity 176

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 104

Strategy Communications Conference Leadership 104

ImPRessions - Crenshaw Communications

JULY 30, 2020

You often explain to friends and family that you need to have the ringer on your phone on because you’re waiting to hear back from a reporter about an interview. . You’ve lost count on how many times your conference line has been double booked and had another executive jump in on your media call. .

Privacy 308

Privacy Conference Advertising Advertising 308

Prowly

MARCH 4, 2022

Prowly #PRChat is a series of short interviews with some movers and shakers in our industry that you should know about. In between working on his new book, running a podcast, writing lots of guest columns, and tons […]. In this chat, we get to know Isaac Mashman, Founder of Mashman Ventures and personal branding maestro.

Interviews 197

Interviews Writing Industry Brand 197

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. We are pros at creating briefing books for executives to prep them on what to expect.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

A major announcement or event must be carefully planned around avoidable happenings like earnings calls, congressional hearings, or other news-making things that are on the books, and PR teams need to be flexible for those events that can’t be anticipated. Again, communication is key. . It’s PR, not ER. And earned media isn’t magic.

Publicity 334

Publicity How To Product Launch Agency 334

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Publicity 214

Publicity Software Fashion YouTube 214

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Make your booking process clear and accessible. Launch a podcast interviewing other experts in your field. Write blog posts that expand on your keynote themes.

Brand 78

Brand Branding LinkedIn Case Study 78

PR for Anyone

MARCH 21, 2020

This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. Get booked on one of those shows ASAP. It will just be less in-person events and more online ones. What are your customers listening too?

Real Estate 290

Real Estate Skype Radio Pitching 290

Rock the Status Quo

FEBRUARY 19, 2015

It’s booked at the station and on your client’s calendar. The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Your pitch worked! So what comes next? Not always.

Interviews 100

Interviews How To Media Media Training 100

Rock the Status Quo

AUGUST 15, 2014

Contact <name removed> at <contact info removed > for interview requests or for a review copy of <book title removed> Thanks for your time, < PR person’s name removed > It’s a stretch linking suicide with identity theft, but whatever.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

SEPTEMBER 4, 2020

We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves. Place the webcam lens at eye level, even if it means elevating your laptop on books or boxes. Props such as books and posters create visual cues when placed strategically in the view.

Conference 196

Conference Video Software Privacy 196

Flack's Revenge

JUNE 29, 2022

The article explained a lot, but I still had questions; so I tracked down Diego Pineda and asked if he’d like to come on our podcast, PR, Done & Doner for an interview. See below for Diego’s bio, and listen to the podcast on Spotify and other channels; or watch a video of the interview, above. He graciously agreed.

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

ImPRessions - Crenshaw Communications

MAY 20, 2020

Once ‘matched’ a chat will open and you can work together to set up that interview. Never worry about being double booked again! . Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. It works the other way around as well, for PR pros looking for journalists. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Deirdre Breakenridge

DECEMBER 5, 2017

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Marlene Neill, Ph.D.,

Internal 208

Internal International Ethics Journalism 208

Polaris

NOVEMBER 25, 2014

Interview some of the people who weren’t so happy with your product or service to get a 360-degree perspective. Betty, the book-keeper. Potter’s book-keeper persona is Betty. Recall that Betty the book-keeper is not a decision maker, while Allan the accountant is. And don’t just talk to your satisfied customers.

B2C 242

B2C Strategy B2B Marketing 242

PR for Anyone

MARCH 24, 2020

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. Make your business newsworthy. New” is the key word.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

OCTOBER 27, 2021

Interview a customer. Share your favorite business book. Introduce your newest employee. Post a #TBT. Post a fill-in-the-blank question. Share your favorite place in the community. Welcome a new business in the community. Share someone else’s content. Post something seasonal. Do a Facebook Live. Share a statistic about your industry.

Real Estate 227

Real Estate How To Infographics Video 227

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. It started with a book called Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 103

Creativity B2B Examples Marketing 103

Flack's Revenge

MARCH 9, 2021

I blogged about this approach , that was inspired by the book Play Bigger. Sure, it starts with great technology, of the proverbial disruptive variety. But you also need steadfast, focused execution and marketing to become a category king. The post From Breakthrough IP to Market Domination appeared first on Flack's Revenge.

Case Study 266

Case Study Marketing Software Technology 266

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Stern + Associates

JUNE 20, 2024

Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. That’s one of the big questions Nick Romeo tackles in his debut book, “ The Alternative.” Also catch his eye-opening interview on our podcast, Minds Worth Meeting.

Technology 127

Technology Policies Groups Analysis 127

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

ReimaginePR

OCTOBER 3, 2016

Reason #2: You can finally say you wrote the book on the subject. Don’t allow the prospect of writing an book to overwhelm you. It can be hard to follow a book that’s written as a train of thought. You need a mockup of your book cover so that you can start getting people excited about the prospect of reading your ebook.

eBook 219

eBook How To Writing Community 219

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150