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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share. You can learn more, or pick up a copy of the book here.

Ethics 195
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Virtual Interview Tips

PR for Anyone

In this time of new normal, “virtual” seems to be in our everyday language and learning how to do virtual interviews is crucial if you want to start or continue to be a media expert in your field. Interviewing virtually is different than in person. A virtual interview is much different than an in person interview.

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The FuturePRoof book series & diversity in PR

The Resolution Blog

The post The FuturePRoof book series & diversity in PR appeared first on PR Resolution — by CoverageBook. As well as […].

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How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

This shift opens up some new earned speaking opportunities since some originally booked speakers may not opt to participate in newly online events. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables.

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 Beyond the Launch: Why New Books Need a “Long-Tail” Communications Strategy 

Stern + Associates

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

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Doing a TV Interview From Home

PR for Anyone

Television stations are still hosting interviews with experts who are home. In this week’s Free Publicity Friday PR Tip, I show you how I’ve set up my living room for the interviews I’ve been doing. I could add books or plants too. Well now I want to talk about what if you get just an interview, how to set things up.

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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. The best briefing books offer a go-to reference and “study guide” so an interviewee has full background on the reporter, the outlet, and the best messaging for the opportunity.