ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.

Leadership 149

Leadership B2B Tools Conference 149

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

PRSay

DECEMBER 7, 2017

We are pleased to report that our latest project has resulted in a book, “Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job ,” published by Business Expert Press. All of these efforts are part of BEPS‘ commitment to providing thought leadership on ethics in public relations. Page Center.

Ethics 116

Ethics Journalism Conference Study 116

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 104

Strategy Communications Conference Leadership 104

Flack's Revenge

MARCH 9, 2021

In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. I blogged about this approach , that was inspired by the book Play Bigger. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”.

Internal 208

Internal International Ethics Journalism 208

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Gerry served in leadership positions at Producers Forum Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Be discreet when arranging interviews with publications that compete with one another to avoid awkward moments.

Media 207

Media Meeting Interviews Film 207

PRSay

SEPTEMBER 1, 2017

Amy Barnes, APR , and I just completed 58 interviews with members of the PRSA College of Fellows and Arthur W. Page Society in preparation for a book on PR ethics. For example, this month BEPS is sponsoring the webinar “The Ethical Expectations of Leadership.”. In support of this view, Meng et al. Pursue the APR.

Ethics 146

Ethics Public Affairs Journalism Leadership 146

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. Answers from 13 PR software executives AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used An “Interview” with ChatGPT: What is Public Relations? How has PR Changed?

Publicity 214

Publicity Software Fashion YouTube 214

Flack's Revenge

JULY 28, 2020

I first met Mitchell when we were both on a panel at Neal Schaffer’s and Brian Mahony’s Social Tools Summit (by the way Neal has a new book on influencer marketing that you should check out ). We kept in touch and Mitchell recently invited me to do a live video interview. I quickly and graciously accepted.

Brand 136

Brand Branding Interviews Video 136

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. I’ve “covered” book releases, product launches, and restaurant openings.

Blogging 282

Blogging Case Study Social Media Instagram 282

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Richard: Dory Clark wrote a series of books, including her first of three, “Reinventing You.” Reading her books in prison had a real impact on me. SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government International 105

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). I was, of course, thrilled to be in it and eager to read Lin Pophal’s book.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PRSay

FEBRUARY 5, 2018

Executives seek to amplify their own voices through “thought leadership.”. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor. For particularly important assignments, it’s a good idea to record the interviews. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

Cision

JUNE 27, 2017

As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You’d be surprised how many best-selling books were ghostwritten. I myself have written hundreds of articles and books for business leaders. So, what’s to be done? The system works.

Writing 217

Writing Content Marketing Blogging Meeting 217

Stern + Associates

JUNE 20, 2024

Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. That’s one of the big questions Nick Romeo tackles in his debut book, “ The Alternative.” Also catch his eye-opening interview on our podcast, Minds Worth Meeting.

Technology 127

Technology Policies Groups Analysis 127

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. For example, new books on PR, social media, strategic planning, influencers, etc., I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

In PR this translates to pitching a story to local, regional media and creating a dossier of such hits to leverage into bigger interviews and stories. It’s a tried and true tactic for many media who aren’t comfortable being someone’s first interview but will take on something with a bit of a track record.

Local 159

Local Pitching Interviews B2B 159

PRSay

OCTOBER 8, 2018

To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. Launching “Diverse Voices” Harrison said that the PRSA Foundation understands how fundamental and urgent diversifying the profession is.

Conference 129

Conference Education Leadership Corporate 129

Deirdre Breakenridge

APRIL 25, 2017

Did you ever start reading a book and you immediately notice there are words which are not familiar to you? We knew it was a long interview process. If you’re interested in increasing your knowledge, then here are five easy tips to learning in not so obvious places. #1. We were so excited for him.

Reddit 236

Reddit YouTube Google Course 236

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. Thought leadership events. Long-form content. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

MARCH 29, 2018

You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. He interviews one guest per episode, usually founders, scientists, or engineers.

Enterprise 160

Enterprise B2B Interviews Engineering 160

Stern + Associates

JANUARY 31, 2023

Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper. Organizations spend billions annually in efforts to speed innovation on their teams but are stymied if their investments don’t result in better performance.

Interviews 118

Interviews Employee Leadership Strategy 118

Stern + Associates

MARCH 16, 2023

Courageous Leadership: Taking Risks, Improving Cooperation and Practicing Gratitude Accessible, real and propelled by genuine passion, Marsh’s inspiring message that heroes aren’t fearless makes bravery achievable for anyone. The solution is to turn your focus away from yourself, to increase your humility.

Leadership 114

Leadership Case Study Study Exercises 114

Cision

JUNE 25, 2015

If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Report back to leadership. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 107

Marketing B2B Interviews Content Marketing 107

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Don’t use a lifestyle magazine interview to interest another lifestyle pub, as that will likely backfire. Use coverage to demonstrate results to leadership.

Interviews 136

Interviews Pitching Infographics Print 136

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Sword and the Script

NOVEMBER 12, 2016

Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Bold emphasis added ].

B2B 121

B2B Marketing How To Survey 121

Melissa Agnes

FEBRUARY 6, 2018

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! This book has been a true labour of love, with you and your organization fueling my focus, drive and passion in its creation.

Crisis 133

Crisis Brand Branding Crisis Management 133

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Brad’s book: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. A must read!

Training 113

Training Crisis Media Training Crisis Management 113

Polaris

DECEMBER 6, 2014

Thought Leadership with Mitchell (Levy) and Michael (Procopio). Recent episodes included an interview with John Jantsch of Duct Tape Marketing fame and a chat about managing a 7-million fan Facebook page with Shannon Otto, Clinique’s social media manager. Chats with Chip, hosted by CustomScoop CEO Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118