Remove Books Remove Leadership Remove Print
article thumbnail

The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert Louis Stevenson and A. Today, books continue to be one of my favourite gifts—for giving and receiving. 2 Kathi Kruse. Here, here!

Marketing 251
article thumbnail

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Tips for Ethical Media Interviews

Deirdre Breakenridge

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. You can learn more, or pick up a copy of the book here. As they say, “Anything goes!”

Ethics 195
article thumbnail

How to Build Brand Awareness & Thought Leadership

Contently - Strategy

It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. They’ll cover: Brand Awareness & Thought Leadership. For each e-book, we spoke with some of the most insightful content marketers out there to uncover their biggest tips and pain points. Lead Generation.

article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. They can also bolter your image by booking you at events and entering you in awards. Booking you on panels at events and webinars may also be more effective in engaging prospects. Or a correction be issued if it is in print.

article thumbnail

The Global PR Revolution Ranked Among Top 10 Best PR Books of All Time

Maxim Behar

The Global PR Revolution by the globally renowned PR expert Maxim Behar made it to BookAuthority's top 10 best PR books of all time worldwide. The book was ranked No. 7 in the prestigious international ranking - 100 Best PR Books of All Time. This is the only book in Bulgaria dedicated to leadership during a pandemic.

article thumbnail

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.