Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! The world of marketing and PR evolves rapidly. PRNEWS Crisis and Measurement Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint. The lightbulb went on!

Infographics 266

Infographics Communications Leadership Social Media 266

Melissa Agnes

AUGUST 24, 2014

Emotional intelligence: What is it and why it’s so critically important in crisis leadership. How technology makes the leader’s role an even greater challenge – and how to overcome this challenge. This episode of The Crisis Intelligence Podcast discusses: What the role of the leader in a crisis actually is.

Crisis Management 234

Crisis Management Crisis LinkedIn Twitter 234

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 103

Leadership Reputation Measurement Video 103

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

Stern + Associates

JUNE 25, 2024

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. Matt Beane , Ph.D.,

System 123

System Technology Leadership Employee 123

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

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Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

APRIL 4, 2023

Anyone that follows these pages knows I’ve written somewhere in the range of 100,000-150,000 words on PR technology over the last few years in thematic columns like these: PR Tech Sum , PR Tech Briefing , and Product Reviews. A quick Google search says the average business book has roughly 50,000-60,000 words.

Publicity 214

Publicity Software Fashion YouTube 214

Stern + Associates

JUNE 20, 2024

Relax next to the pool, beach or on your couch with this collection of entertaining and enlightening books by some of the world’s top thought leaders. That’s one of the big questions Nick Romeo tackles in his debut book, “ The Alternative.” Are there better ways to fix the inefficiencies and inequalities of today’s economic policies?

Technology 127

Technology Policies Groups Analysis 127

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 173

Financial Marketing Survey B2B 173

Critical Mention

MARCH 4, 2022

NEW YORK — For the second consecutive year, Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one Earned Media Suite—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2022.

YouTube 137

YouTube Engineering Technology Instagram 137

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. Like some technological teddy. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). Sign Up Now. #1:

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform.

Software 149

Software Case Study Advertising Advertising 149

Flack's Revenge

MARCH 30, 2020

There is no precedent, no play book to trot out. Don’t promote something crass, like a Coronavirus sale, but why not give away technology solutions to researchers or relief organizations, like Oracle did ? What should we say to customers, and the market? Should we continue to pitch the media and promote our news?

Crisis 199

Crisis Pitching Airlines Technology 199

PR 20/20

APRIL 16, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Avoid leadership gaps. Debunk myths.

Company 66

Company Marketing Leadership Enterprise 66

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. Overprepare.

Media 207

Media Meeting Interviews Film 207

Wadds Inc.

JANUARY 15, 2024

A new book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The book advocates for organisations to listen to their employees through active engagement. The book is a mix of theory and practice.

Employee 52

Employee Leadership Case Study System 52

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. In general, a thought leadership piece is not an advertisement. How to prep and pitch a byline. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Deirdre Breakenridge

MAY 1, 2017

Build and Establish Thought Leadership. She is also the co-author of “Like, Love, Follow,” her first book, written as a guide for entrepreneurs looking to grow their businesses using social media. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency.

Video 283

Video Facebook Social Media Creativity 283

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 118

Technology Ethics Leadership Groups 118

Stern + Associates

SEPTEMBER 5, 2023

As chief executive, Timms has already overseen the completion of a $550 million renovation to fully modernize David Geffen Hall – home of the New York Philharmonic – with state-of-the-art design and technology as well as accessibility that is far above industry standard.

Leadership 62

Leadership Mobile Groups Strategy 62

PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters.

How To 179

How To Employee Nonprofit Technology 179

PRSay

MARCH 11, 2021

Technology has mitigated some of the impact of social distancing. As traditional office settings move toward hybrid work environments, we’ll increase our time with technology and decrease our face-to-face interactions. To be fair, technology is only partly to blame. Take a stroll, read a book, unplug. building up steam.

Communications 197

Communications Conference Course Meeting 197

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. I’d urge you to watch the webinar, but also check out outputs from the project, which include an annual report, research papers, and books.

Communications 105

Communications Big Data Leadership Data 105

Deirdre Breakenridge

JULY 18, 2018

First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

Communications 196

Communications Storytelling Groups Community 196

Stephen Waddington

OCTOBER 16, 2018

It’s my eighth book. I say my book but it’s not really my book at all nor is it the CIPR’s. It’s their book. Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories.

Handbook 114

Handbook Community Print Writing 114

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. After all, digital is inherently linked to technology and technology is the business.

Study 99

Study Company Leadership Education 99

Scott Public Relations

APRIL 9, 2021

He points out that these findings open up an opportunity for CEOs to step in to fill the leadership trust void, doing so with trust, honesty, facts and empathy. What Paul applies to business, I apply to national unity in my book “ Magenta Nation ,” bringing many of the same techniques and insights into healing the polarization of our nation.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Deirdre Breakenridge

APRIL 25, 2017

Did you ever start reading a book and you immediately notice there are words which are not familiar to you? Alexa is especially helpful if your family abides by the “no technology at the table rule.” If you’re interested in increasing your knowledge, then here are five easy tips to learning in not so obvious places. #1.

Reddit 236

Reddit YouTube Google Course 236

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

Leadership 62

Leadership Data Employee Big Data 62

Stern + Associates

APRIL 17, 2023

With jobs demanding more from us than ever before – more collaboration, engagement and technological knowhow – the research of leadership expert Rob Cross , the Edward A. What creates a sustainable, high performer today?

How To 116

How To Leadership Enterprise Groups 116

Melissa Agnes

MAY 14, 2015

Additionally, after careful selection, I also read three books that I felt would help me deliver a TEDx-worthy presentation. The first book was Power Cues , by Dr. Nick Morgan. This book is inspiring and motivating in itself. This is not the type of book you only read once. This was another phenomenal read.

How To 185

How To Crisis Management Crisis Exercises 185

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. New technology, new commitments. Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967.

Handbook 192

Handbook Publicity Newspapers Television 192

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118