The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. It influences whether or not the searchers will call and book an appointment. What does that mean?

Local 133

Local Google Mobile Analytics 133

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content. Email marketing remains effective when properly segmented.

Trends 78

Trends Strategy Publicity System 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Never worry about being double booked again! . On average, mobile device users have about somewhere between 60 to 90 apps on a single device.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . There is no better story to illustrate the power of social listening to generate business. Social Conversations Aren’t So Random. Some Social Networks are Easier to Eavesdrop on Than Others.

How To 198

How To Instagram Social Media LinkedIn 198

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. What are some of the differences in building a communications strategy on a national level compared to a local level?

Communications 253

Communications Data Local Survey 253

Buchanan PR

AUGUST 28, 2023

C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Men” graphics inspired by the 1970s book characters. Jonathan W.

Social Media 91

Social Media Trends Viral Media 91

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day.

How To 279

How To Media Pitching Creativity 279

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PRSay

JULY 1, 2022

Matt Holt Books recently published the book’s 5th edition. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. adults say they get news from social media “often” or “sometimes,” according to Pew. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

Waxing UnLyrical

MAY 23, 2011

It’s not enough to pick one of the “personalities” under which social media users have been classified and run with that, because a) no one’s purely one or the other, and b) you can’t differentiate yourself by working a label. Use some combination of them, not out of a book of phrases, Hallmark card, or pop-culture sound bite.

Social Media 88

Social Media Media Case Study Web 88

Stephen Waddington

MAY 9, 2020

Almost everything that we have learnt about the impact of the internet on organisations in the last two decades was foretold by a book published in 1999. It’s a theme at the heart of Douglas Rushkoff’s new book Team Human. It has published a stunning montage of words and images telling the story of the local region and its people.

Branding 157

Branding Brand Travel Crisis 157

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics Internal International Journalism 177

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 Start locally.

Social Media 78

Social Media Media Local Pitching 78

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." His eleven books have sold close to a million copies in 30 languages from Albanian to Vietnamese.

Real Estate 214

Real Estate Video Report Twitter 214

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” There are many social media management tools you can use to do this – I prefer [link]. Alignable has local groups you can connect with. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc.,

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Reach out to local synagogues, churches and mosques. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown.

Local 158

Local Community Conference Writing 158

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

PRSay

JULY 30, 2020

Will they move back in with their parents and work at a small local business until the job market opens back up? But give yourself a leg up: Soak up all the articles and books you can find that will make you a better student and a better global citizen. Splice up the content for social media. Will they find internships?

Branding 197

Branding Brand Local Interviews 197

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 69

Social Media Media Skype Energy 69

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. But, think beyond just clicking share or retweet.

LinkedIn 120

LinkedIn Pitching Journalism Interviews 120

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. Locally, you’ll usually get their name, email, and phone number all in one search. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Deirdre Breakenridge

JULY 18, 2018

The more you can be a part of an unfolding story and you can add value and context to a meaningful conversation (whether it’s local, regional or national) the more you’ll be recognized for what you have to say. Modern communicators know how to attach their stories to the timely and relevant news. “H” is Heart.

Communications 196

Communications Storytelling Groups Community 196

Cision

MARCH 24, 2017

Years ago, at the first Mashable Connect conference, founder Pete Cashmore talked about how important experiences would be to successful social media campaigns. Today, I think that’s true across all media. My favorite book is…. To do that successfully, you have to give people an opportunity and motivation to jump in.

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

MAY 15, 2012

But one of the reasons I was really excited to be going was that I’d be able to catch up with Gini Dietrich , who has become a dear friend of mine even though we only met IRL a year ago… and get a (free) copy of the book she’s co-authored with Geoff Livingston , Marketing in the Round. Sorry, but they are! … So.

Marketing 100

Marketing Interviews Film Video 100

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. What did you think of this social media play? having to warn people not to ingest disinfectant.

Social Media 102

Social Media Local Twitter Course 102

Cision

AUGUST 24, 2016

Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. How has social media transformed PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Cision

MARCH 25, 2016

The key issue to focus on when monitoring social media is how often your brand is being talked about and what exactly is being said. Understanding how much attention a crisis is getting on social media and how that will affect your audience is vital to determining the impact.

Branding 120

Branding Brand Crisis Communications Crisis 120

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

The brand’s book publishing and filmmaking arms help convey its position on environmental issues that are also important to stakeholders and customers. When brands like these take a stand on social issues, they are humanized, making it easier for like-minded consumers to engage.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

OCTOBER 7, 2018

Through Airbnb’s platform, people could book a stay in the full-scale recreation. It was a selfie phenomenon on social media. “Van Gogh BnB” became a global sensation, receiving media coverage in more than 100 countries while also generating intense local interest in the exhibit — and the museum.

Conference 126

Conference Creativity International Internal 126

David PR Group

MARCH 16, 2020

Example: Over the weekend, I began efforts to cancel a spring break trip that I booked on vacation rental platform VRBO. A day earlier, Airbnb announced that it would issue 100% refunds for bookings impacted by the pandemic. According to the website, canceling on short notice would mean forfeiting the entire cost of the trip.

Communications 106

Communications Branding Brand Policies 106