ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. Books lend credibility to a CEO or a company while offering a fresh news hook for an ongoing PR program. Bonus tip.

Media Relations 120

Media Relations Agency Media Training Media 120

Stern + Associates

OCTOBER 3, 2024

A book launch should be treated the same way: not an end but a beginning to keeping a book and its ideas in orbit long enough to make an impact. But many books have a successful launch only to fizzle out; they don’t make it to space, or they don’t stay there long. Here’s how to plan for a “long-tail” strategy.

Strategy 104

Strategy Communications Conference Leadership 104

Business Wire

JUNE 23, 2020

There is plenty of evidence of this in her current column at LowestRates.ca , as well as in her multiple published books. Roseman is also a renowned journalist who has been a strong advocate for Canadian consumer rights for the past 35 years.

Report 67

Report Creativity Blogging Consumer 67

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. I think the best kind of media relations, and the most effective kind of media relations (long term), is the kind where you actually explain everything you’re doing out loud, right to your media contacts, and they keep coming back for more.

Media Relations 89

Media Relations Media Pitching Course 89

Agility PR Solutions

OCTOBER 10, 2022

This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency. The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions.

Media Relations 91

Media Relations Media Agency Marketing 91

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. What you need to be successful is a guidebook to improve your media relations efforts. Because more earned media can help build your brand recognition, improve SEO and sell more.

How To 279

How To Media Pitching Creativity 279

Shift Communications

JANUARY 18, 2018

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. Before a book launch, an author considering a PR marketing strategy will need to make sure that they have the right social media presence and online identity in place.

Marketing 79

Marketing Groups Social Media Video 79

Agility PR Solutions

MARCH 24, 2019

Whether hardback, paperback or digital, books can be excellent tools for marketing your business and elevating your reputation as a credible expert in your field. Done right, having a book to promote can dramatically increase a company’s reach and visibility,” says Media Relations Agency Partner/COO Heather Champine.

Publicity 78

Publicity How To Reputation Tools 78

Agility PR Solutions

FEBRUARY 25, 2025

From luxury hotels and boutique chains to smaller bed-and-breakfasts and online booking platforms, the hospitality industry has embraced technology to enhance the guest experience and capture the attention of travelers. Digital marketing has revolutionized the way hospitality brands engage with consumers.

Hotels 101

Hotels Marketing Travel Technology 101

Deirdre Breakenridge

DECEMBER 18, 2018

An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. After reading the book, I chose four main points to organize my infographic.

Infographics 177

Infographics Internal International Journalism 177

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JULY 13, 2022

Prepare a Briefing Book. Set them up for success by prepping a comprehensive briefing book well before the event. A briefing book will break-down the appointment times, media attendee’s background and the key topics for discussion.

Media 294

Media Trade Shows Travel Interviews 294

PReview: A Blog by NewsVoir

SEPTEMBER 17, 2021

As a PR professional, be it an expert or a beginner; you mustn’t miss reading these books Reading books is a great source to learn and grow your knowledge and skills as an expert communicator. Someone has famously said that “Readers are Leaders” and most of the Public Relations professionals are known to be […].

Blogging 83

Blogging Publicity Communications Marketing 83

Garrett Public Relations

APRIL 18, 2024

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start.

B2B 78

B2B Publicity Small Business Content Marketing 78

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. There are several risk issues.

Software 172

Software Tools Ethics Privacy 172

PRSay

SEPTEMBER 18, 2020

The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations.

eBook 187

eBook Policies Government Engineering 187

Stern + Associates

JULY 8, 2016

You’ve written a business book to sell your ideas. Now you need book marketing ideas to promote it - and your thought leadership. The post 3 Book Marketing Ideas to Sell Copies and Your Thought Leadership appeared first on Stern Strategy Group.

Leadership 69

Leadership Marketing Groups Strategy 69

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

The podcast offers business tips, book recommendations, lifestyle hacks and fascinating exchanges. In his episodes, Tim gets the inside scoop from world-class entrepreneurs on their strategies and tactics. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding.

Agency 401

Agency Interviews Education Television 401

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media. It continues to be spot on.

Pitching 124

Pitching Media Print Social Media 124

Deirdre Breakenridge

JULY 24, 2018

He had read my books while he was incarcerated for 14 months. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. Here’s where you have to trust your gut and know when to shift into your “uncomfortable zone.”.

Reputation 218

Reputation Skype Industry Conference 218

Wadds Inc.

NOVEMBER 30, 2023

The book features insights from 20 experts on leveraging large language models, AI productivity tools, and integrated AI platforms to help practitioners work smarter. I’ve launched a new book today about artificial intelligence (AI) tools for public relations. Buy the book It is organised into three intuitive sections.

Tools 52

Tools Handbook Publicity Analysis 52

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You can even link back to your media hits, extending some extra shelf life to those hard won placements, and showing the media your appreciation. Pick one or two activities and aim to tackle them as part of your “social media spring cleaning.”

Blogging 282

Blogging Case Study Social Media Instagram 282

Deirdre Breakenridge

APRIL 10, 2017

Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network. Maris Callahan is the director of public relations for Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

Remote PR Jobs

JULY 19, 2024

Trade Shows: These e vents where businesses showcase their products or services may offer an opportunity to connect directly with individuals or organizations in need of PR services to promote their brand and manage media relations.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

SEPTEMBER 1, 2016

What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media? How has social media transformed media relations? If I was stuck on a desert island, I’d…bring a book. My favorite social media platform is…Instagram.

Pitching 159

Pitching Privacy Resources Travel 159

Sword and the Script

OCTOBER 20, 2020

What books do you recommend? Should the Public Relations Report to the CEO or CMO? 141 PR and Comms Pros Explain What They Do for a Living Sources for public relations salary benchmarks: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? PR Measurement: How is Communications Proving Value? What is PR?

Resources 148

Resources Publicity Reddit Interviews 148

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage.

Pitching 195

Pitching Analysis Report Survey 195

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. The term is a little misleading, however. Overprepare.

Media 207

Media Meeting Interviews Film 207

Cision

MAY 16, 2016

As Neal Schaffer explains in Cision’s Listen e-book , you can find and reach out to your competitors’ unhappy customers and earn leads from those social conversations, too. Earned Media. The effectiveness of your media relations strategy goes beyond the amount of press coverage.

Measurement 159

Measurement Brand Branding Pitching 159

Sword and the Script

SEPTEMBER 18, 2018

She has self-published a book on Amazon: Painting My Life and also has some contributions online: FCSSC: Donate Time Not Just Your Money. The post Managing Media Relations for a Publisher; Off Script No. One publication or blog you read regularly is… Folio and PR Daily. You can connected with Rachael on LinkedIn or Twitter.

Media Relations 75

Media Relations Media Insurance Insurance 75

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. We are pros at creating briefing books for executives to prep them on what to expect.

Product Launch 296

Product Launch Training Interviews Software 296

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

AUGUST 28, 2017

Yes, this might be the oldest tip in the book but it is crucial to understand right off the bat that fashion bloggers are not fashion editors or traditional media, so be sure to tailor your pitch accordingly. Know Who You Are Pitching.

Fashion 236

Fashion Pitching How To Real Estate 236

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113